The Perspective 

New ICXA to promote tech-powered customer experience across all consumer channels
25 February 2015 | Networld Media Group
Networld Media Group announces the launch of the Interactive Customer Experience Association (ICXA), which will promote and accelerate the convergence of customer experience technologies and disciplines across all consumer channels.

7-part game plan for playing the trade show field
13 February 2015 | Joe Holley - Frank Mayer and Associates
Joe shares his 7-part game plan for playing the trade show field. Hopefully, this rulebook helps you accomplish your goals in an efficient manner.

Mirror mirror on the wall...Smart phones, smart watches, smart....stores?
10 February 2015 | David McCracken - Livewire Digital
Is it just us, or is virtual reality (VR) popping up everywhere? Whether you’re chowing down on pizza or waiting at a bus terminal, interactive VR technology is growing every day. Now, we’re seeing the first smart retail store using this technology.

The new kids on the block
4 february 2015 | Reflect Systems
The world of retailing just keeps getting more exciting as the landscape continues to radically shift and morph with new business models and approaches in the age of the Connected Customer. Traditional retailers have been honing their digital chops with omnichannel strategies.

More Perspectives

 Member Blogs 

Stage early and often to avoid headaches in the field
25 February 2015 | Jeff Hastings - BrightSign
Staging and testing digital signage projects prior to deployment is an important yet often overlooked element of a successful digital signage installation. It can be a very stressful situation for everyone involved.

Digital signage strategy for newbies
20 February 2015 | David Little - Keywest Technology
The most important thing to recognize when you start communicating by a digital sign is to realize that viewers don’t care about your message just because it's digital unless you give them a reason to care.

3 keys to buying digital signage that fits
18 February 2015 | Frank Kenna - The Marlin Company
Is buying a digital signage system for your company on the to-do list for 2015? If so, here are three important items to consider.

2014 digital content design blog recap
16 February 2015 | Kelly Eisel - Industry Weapon
2014 was a fantastic year for advancements in the technology world. Along with it, audiences refined their taste in digital media, including digital signage content.

Analytics-driven digital merchandising in QSR
11 February 2015 | Lyle Bunn - Bunn Company
Whenever the term “digital signage” is used the term “analytics” is increasingly used in the same sentence or quickly follows. Organizations want their digital merchandising to both reflect and provide consumer insights, preferably simultaneously.

More Member Blogs

 White Papers & Case Studies 
 Premium Reports 

Guidelines for ADA Compliance for Self-Service Kiosks

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Self-Service Kiosks: PCI Security Best Practices

Get the information you need to keep track of the changing regulations and requirements for compliance with the Payment Card Industry (PCI) security standards in this 22-page report.

DSA members save $50!

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Testimonials 
Kari Blankenship, Cabela's
"Being a member of the DSA allows us to stay at the forefront of the retail self-service industry offerings. We are able to work alongside other deployers and share ideas and experiences."

Kari Blankenship
Retail Programs Manager
Cabela's Inc.

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