Grab your digital crayons
22-Apr-14 | Keith Kelsen
With spring here, I thought it’s time to talk about color. The basics of color can summed up by saying that there is a rainbow out there–so use it. BUT…use your rainbow sensibly.
Content scoring framework for digital signage
22-Apr-14 | Lyle Bunn
Digital signage hangs on one single word - "benefit" and it is content, the media presented on digital signage that delivers this benefit once the technology infrastructure is in place.
A secret to success
22-Apr-14 | Mike Cearley
Be open. I grew up an actor and filmmaker. Then, I fell in love with writing. Creativity, and the need for outward expression through some sort of art, is in my bones. When I feel the most fulfilled, I am doing something that feeds by creative desire.
Digital signage day parting
15-Apr-14 | Keith Kelsen
Changing content based on what time of day it is and what day of the week it is can critically affect the impact of digital signage content on customers and associates.
Digital signage do-it-yourself, revisited
15-Apr-14 | Frank Kenna
I’ve often blogged about why you shouldn’t do it yourself when implementing a digital signage system, for example in this blog about how much more expensive DIY is, or this piece for CIO Review Magazine advising not to “try this at home.”
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