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Digital engagement is here. Nearly everyone has it. It has quickly evolved from one-to-many toward one-to-one relationships.

It's time to talk about connecting. Connecting with consumers and with each other to understand the digitally connected world we live in.

Who Should Attend?
Top-level decision makers who operate digital engagement networks for consumers.

Why Should You Attend?
You’ll hear from top brands, agencies, designer, and technology providers who are creating and using digital engagement networks right now. You’ll learn best practices and hear insight from all sides of the connected solution on what works, what doesn’t, and what tomorrow looks like across a variety of technologies.

What We'll Talk About
We'll talk about the connected consumer, how venues are changing to cater to a digital audience, how multiple channels can work for you or against you, and what the near future will bring that you can act on now to make your venue a digital playground.

What attendees to our past symposiums said:

  • “Excellent venue; outstanding networking; fantastic content and speakers”
  • “Best networking I've had in a long time between end users. Very open discussions. Even conversations with vendors were non-selling, which I appreciated.”
  • “A very effective use of my time and value for our money.”
  • “We'll definitely invite and push for all of our clients to attend in the future”
  • “Great exposure to people I normally would not get to meet or hear their perspective as a buyer. Very interesting conversations.”
  • “I thought all speakers/panelists were high quality, value added. I could find parallels even with industries that were different than mine.”
  • “Glad I discovered this meeting. Very worthwhile. Very little preaching to the choir. Real meat as opposed to the tiresome ‘content is king’ or ‘this is the breakout year for digital’ you usually hear.”

96% of attendees said they were able to network effectively.
100% said the Symposium met their expectations.
100% said they would attend again.

The Agenda

Monday Night, September 22, 2014: Top Golf Networking Event
Tuesday, September 23, 2014: Symposium at Dallas Arboretum

Monday, September 22, 2014: Evening Event

The DSA will host a fun and engaging networking event on September 22, the night before the Symposium, at TopGolf. TopGolf is the premier golf entertainment complex, with upscale interactive driving range bays. We'll get to hear Tom LaPlante CIO of TopGolf, talk about TopGolf venues, and we'll get a short tour of the facility to see how digital signage and interactive technology impacts his customer experience.


  • 6:30 pm to 9:30 pm
  • Bus Service from Sheraton Hotel (leaving at approximately 5:45 pm)
  • Dinner and golf included as part of registration fee
  • We encourage you to dress comfortably. Jeans/shorts and shirt are perfectly acceptable.

Tuesday, September 23, 2014: DSA Symposium at Dallas Arboretum

9:00 am Registration Opens
9:30 am Opening Remarks

Bill Lynch

9:45 am The Shopper and the Solution
The explosive growth of interconnected experiences has led to a new way of thinking about consumer engagement. Shelley and Tom will open the conference talking about the state of omni-channel experiences seen through the eyes of PepsiCo-Frito Lay and Scala, and lay the groundwork for the day's discussions.
Shelley Pisarra
Senior Director, Shopper Insights & Analytics
PepsiCo-Frito Lay

Tom Nix


10:30 am Break
10:45 am

The Design of Digital Engagement
Screens are no longer "hang 'n bang." They are not the last things to go into a venue, and they certainly are not 16:9. New architecture and venue design are pushing the boundaries of aesthetic digital engagement. In this session, we'll listen to veteran designers who are bringing digital experiences of all shapes and sizes into their design for clients.

This session is produced in conjunction with SEGD: The Society for Experiential Graphic Design

Justin Molloy
Director of Education
Matt Schmitt
President and Founder

11:45 am Lunch
1:00 pm The Technology of Consumer Engagement
Customer engagement is more than a screen. It's often many screens spread over different channels and locations. It's critical that it all works together in a seamless experience. We'll talk about the challenges and best practices for creating an omni-channel approach.
Scott Silverstein
Global Technical Marketing Manager,
Digital Communication Solutions
Arrow Electronics

Greg Clore
Vice President Information Technology
Dave & Buster's, Inc.
Tom LaPlante
Chief Information Officer
2:00 pm Defining the Connected Consumer
The explosive growth of connected and mobile experiences has led to a new way of thinking about consumer engagement. From commercials on the couch to mobile phones in the store, consumers have more access than ever to their favorite brands and products. In this session we'll talk about what it takes to understand this new consumer.
Manolo Almagro
SVP, Managing Director - Digital and Retail Technologies
TPN Retail
Renee Adams
Director of CRM
Radio Shack
Mike Cearley
SVP & Senior Partner
Global Social Strategy
Matt McCoy
COO & Co-Founder
3:00 pm Afternoon Break
3:15 pm The Future of Engagement
Now, t's time to put it together. In this session, we'll listen to a panel talk about the venue, the customer, the innovation that ties it all together.
Jim Crawford
Chief Experience Officer
Chute Gerdeman
Ethan Whitehill
Chief Executive Officer
Two West

Margot Myers
Global Marketing & Communications
Platt Retail Institute


4:15 pm What Do We Do Now?
After a full day of listening to the different ideas and approaches, it's time to put it together. In this session, we'll listen to a panel talk about the venue, the customer, the innovation that ties it all together, and what you can do right now to prepare for the future of consumer engagement.

Ron Bowers
SVP Business Development
Frank Mayer


4:30 pm Conference Concludes

Host Venue - The Dallas Arboretum

Rosine Hall at The Dallas Arboretum in an unparalleled venue, with floor-to-ceiling windows that beckon you to the charming terrace and plaza areas, which afford magnificent vistas unique to the Dallas Arboretum. The Arboretum is located only 10 minutes from downtown Dallas, and located 30 minutes from both Dallas-Fort Worth Airport and Love Field.


400 N. Olive Street
Dallas, TX 75201
Phone: 201-922-8000
Reservations: 888-627-8191

Directons from Sheraton to Dallas Arboretum

The DSA has secured a special room rate at the AAA Four Diamond-rated Sheraton Downtown Dallas Hotel, located in the heart of Dallas' vibrant downtown arts district, and 15 minutes from the Dallas Arboretum. We will provide bus service to and from the Symposium on Tuesday.

  • We have secured a discounted room rate of $175/night (Regular room rate is $249).
  • You will receive free internet access and a reduced overnight parking rate of $14 (regularly $21).
  • We will have bus service between the Sheraton and the Dallas Arboretum for the event.
  • We will have bus service between the Sheraton and Top Golf on September 22.
  • There is a limited number of rooms, so please book your room now.


Or, call the Sheraton at: 888-627-8191


Registration includes evening event at TopGolf, full day Symposium, lunch and refreshments.

  DSA Member     Non-Member  

Any organization that buys, owns, and uses its digital network and does not create/sell/resell any products or services directly related to digital signage, interactive, kiosk, or mobile.

Click on your rate to begin registration.

$105 $150
Any organization that creates and/or sells and/or resells products, services, and solutions directly related to digital signage, interactive kiosk, and mobile.

Click on your rate to begin registration.
$295 $435


To register, click on the appropriate rate above.

Digital Screenmedia Association | 13100 Eastpoint Park Blvd. Louisville, KY 40223 | Phone: 502-489-3915 | Fax: 502-241-2795



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