I had a chance to be included in Vertical System Reseller’s 3rd Annual Review and Outlook report - download a copy here. The report took predictions and suggestions from more than 100 thought leaders on what's in store for 2010 and the key changes expected in the industry.

My take is that 2010 will be a year that continues to push the power and impact of shopper-marketing technologies. From digital signage to kiosks to mobile, these technologies will be used to create compelling and immersive customer experiences, giving businesses the power to enhance a brand, differentiate offerings, drive up-sell/cross-sell and increase loyalty and profitability.

While these technologies have been used in previous years to maximize revenue, reduce costs, and differentiate offerings, the difference for 2010 is that these technologies will provide greater leverage, more powerful integration, and better measurement and compliance capabilities. This increased value proposition will help drive identified budgets and deployments.

Shopper-marketing technologies will become more important because of their ability to make an experience more personal and targeted, increasing the value of each customer interaction. In today’s social networked, mobile connected marketplace, nothing is more effective than having satisfied customers market for you. By creating experiences that are “talk-worthy” businesses will amplify the results.

Shopper-marketing technologies will also help with compliance. Compliance of marketing programs, information, and brand experiences across a variety of channels is also becoming more important. This “perfect execution” becomes more likely when ubiquitous, networked systems deliver information directly to consumers and employees at appropriate times in the buying and selling process.

Finally, the increased competitive and demanding economic environment will force marketers to more accurately justify expenditures and effectively execute on these programs. This will lead to an increase in value for solutions that can monitor, measure and react to changing business and consumer needs. Systems that are both intelligent in dispensing information and transactions as well as measuring results will become more valuable to the marketing mix. In turn, systems that can leverage media, messaging, and brand content across multiple marketing channels will provide enable greater multichannel effectiveness, as well as cost savings versus silo or stand-alone solutions.

Those are my thoughts, what are yours? I’d love to hear about the projects and plans you have for 2010.