Blog: David Drain 
David Drain (bio)
Executive Director
Digital Screenmedia Association
Wednesday, 02 March 2011

There is no doubt that mobile is having a big impact on the self-service kiosk and digital signage industries. Heck, mobile is having a big impact on every industry. There’s been a lot of talk about whether the increased adoption of smart phones by consumers will render kiosks and digital signage unnecessary. The consensus seems to be that mobile will continue to have an impact, but will not replace the in-store technology.

I just recently converted from a BlackBerry to an iPhone. The iPhone is even more amazing than I thought it would be. And the apps are the main reason. But for me, the main reason I don’t think the mobile phone will replace other customer-facing technologies is that I don’t think people want to download an app for what might be a one-time use.

With over 350,000 apps in the Apple App Store and around 90,000 apps available for Android, it’s already overwhelming. The presence of kiosks allows me to conduct transactions. While I might use my mobile phone to check the price against the web or other stores, for example, I’ll still need a price checker kiosk to verify the in-store price.

I may seek content on my mobile device or have messages pushed to me after opting in, but I may not realize that the content is even available without digital signage in that venue informing me.

Don’t get me wrong; I think that mobile is a very important component in customer engagement, but it’s not the only component. And to ignore other technologies would be foolish, just like it would be foolish to not consider adding a mobile strategy to your offerings.

Posted by: David Drain AT 08:04 am   |  Permalink   |  1 Comment  |  
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