Blog: David Drain 
David Drain (bio)
Executive Director
Digital Screenmedia Association
Tuesday, 17 May 2011 interviews David Drain, executive director of Digital Screenmedia Association, about CETW and the new DSA President, Brian Ardinger.


Posted by: David Drain AT 09:19 am   |  Permalink   |  0 Comments  |  
Tuesday, 12 April 2011

We hope you're planning to join us in just two weeks at Customer Engagement Technology World (CETW), to be held April 27-28 at the Moscone North Convention Center.

I wanted to make you aware of a number of special events and features that will be taking place. CETW is just two days long (two and a half if you count the pre-conference activities), but in that short time, there's so much to see and so much to gain. Aside from the hours upon hours of education to be had in the session rooms, Tech Talk theaters, Cooking Up Content and SPEED II training programs, there's much networking and fun to be had.

• Brands, venues and agency representatives are welcome at the fifth annual Customer Engagement Technology Summit. Closed to vendors and the press, this pre-conference workshop is always a hit, providing exclusive and in-depth takeaways that you can't get anywhere else. (April 26; separate reservation required.)

• See the sights of San Francisco from the best vantage point: the San Francisco Bay. The DSA Dinner Cruise around San Francisco welcomes CETW to its new West Coast home! (April 26; separate registration required.)

• Complement your CETW experience with a themed, guided tour of the exhibit hall.

• Need a break? Visit the ever-popular Massage Station in the exhibit hall ... with more than 200 exhibits, it's a necessary reprieve! Thanks to TeraNova!

• Stop by SocialSphere where you can chat with a media relations specialist about maximizing social media tools for your business. Next door in the Blogger Zone, leading online journalists and commentators will have a home base to update their followers on all of the content and announcements at the show. Observe this virtual newsroom in action!

• Mobile Strategies Forum - Participants in these "speed dating"-like roundtables will enjoy several 20-minute interactive discussions about critical mobile strategies, case studies and challenges facing organizations today. (April 28; separate registration required.)

• Where's the Party? Eat, drink and be merry thanks to Chetu during the Opening Networking Reception in the exhibit hall. Keep the good times rolling at the VUKUNET Party on the InterContinental's Pacific Terrace Wednesday night! And have a drink or two compliments of Fujifilm at the Closing Networking Reception on Thursday!

And the pièce de résistance? Answer survey questions on your mobile throughout CETW and donate to hungry families with Thumbspeak presents: Your Feedback Feeds America. 

CETW has chosen Feeding America to support in several ways (like working with Thumbspeak) leading up to and throughout the San Francisco event. Every dollar donated to Feeding America helps provide seven meals to men, women and children facing hunger in the United States.

Want to make a difference before you get to CETW? Register today using source code CET37F and encourage your colleagues to do the same. For every registration received using this code, CETW will donate $5 to Feeding America.

We look forward to seeing you at CETW in San Francisco! Be sure to visit DSA at booth 200.



Posted by: David Drain AT 11:29 am   |  Permalink   |  0 Comments  |  
Tuesday, 30 November 2010

It’s now been three weeks since the Customer Engagement Technology World (CETW) show in New York City ended, so I thought I would summarize a bit for those who were there and those who missed it. Presented here is a collection of stats, photos and links to other articles and blog posts.

According to Joel Davis at JD Events, the producers of CETW, there were 99 total exhibiting companies, which was up 5% over the November 2009 show. The gross exhibit space square footage, however, grew by 13% to 15,700 square feet. The total number of registered attendees was 2,853 – up 1% over last year. Subtracting out the exhibitor personnel, there were 2,184 qualified and approved buyers. 

"Our qualification efforts were intensified this year, resulting in increased rejections of non-buyers, a 24% increase in complimentary conference passes to qualified buyers and a record number of agencies," Davis wrote in an email. "The feedback from exhibitors has been overwhelmingly positive in terms of the high quality of buyers in attendance. More than 50% of the exhibit space was rebooked on-site for 2011’s New York event."


CETW General Manager Lawrence Dvorchik welcomes attendees to the show.

Education at the show got high marks too from the sessions I attended and those I heard about. The opening keynote by Chris Borek of Target was particularly well received.


Chris Borek shared Target’s multi-technology approach in his opening keynote session.

Some scenes from the show floor:

A steady stream of attendees filled the aisles.

The show features a nice mix of digital signage, kiosk and mobile applications.

Two tours each day took groups to pre-selected booths for demonstrations.

DSA President Stu Armstrong speaks during one of the "Cooking Up Content" sessions.


Lionel Tepper at ScreenMedia Daily wrote a nice piece called "Mobile Convergence Takes Center Stage at CETW" (with nice photos too).

Digital Signage Today ran several pieces on the show, but there are two in particular by Christopher Hall you should check out:

  • CETW: Target exec hits the bullseye with CETWorld keynote
  • CETW: Voices from the Customer Engagement Technology World show floor

Burney Simpson at Kiosk Marketplace captured helpful tips from one of the CETW sessions. See his article "Finding success in self-service: Kiosk execs discuss 'How to's'."

Blog posts:

Friday’s 4-1-1, Introspection Style by Mike Cearley on the 11th Screen blog.

A Great Time at Customer Engagement Technology World by David Weinfeld on his Digital Signage Insights blog.

Mark your calendars for the 2011 CETW events:

  • San Francisco – Moscone Center – April 27-28
  • New York – Jacob K. Javits Center – November 9-10


Posted by: David Drain AT 09:11 pm   |  Permalink   |  0 Comments  |  
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