Blog: David Drain 
David Drain (bio)
Executive Director
Digital Screenmedia Association
Tuesday, 19 June 2012
Last week I attended InfoComm, the annual trade show for the audio-visual industry, run by the association of the same name. For you hash taggers, it was known as #InfoComm12. It was my fourth InfoComm show to attend in the past five years and, as always, it was a feast for the senses. For many exhibitors, it was certainly a “go big or go home” strategy: huge booths, with mammoth screens and visually compelling content.
With more than 34,000 attendees and 933 exhibitors, the show is crazy big. Just when you think you’ve reached the end, there is another hall to explore. My main area of interest was the digital signage pavilion, though not everyone in that pavilion necessarily fits that moniker and certainly several digital signage providers (particularly the screen manufacturers) are not in the digital signage area. 
Digital signage is one of four main pavilions or special exhibit areas; the others being audio, unified collaborative conferencing (aka video conferencing) and lighting & staging. Even though I was only interested in one out of the four areas, it still takes a solid two days to see the show in my opinion.
While this is mainly a hardware show, there are some software providers and even a few content providers. Here are some trends I noted from the show:
  1. Tiles. While I give credit to Christie for introducing the tile-type screen with its MicroTiles product, there are other square-shaped tile screen providers such as eyevis, Planar, Prysm and Samsung.
  1. Transparency. Though not new, transparent screens proliferated and continued to get a lot of attention at the show. Providers of such screens include Planar, Samsung, LG, ViewSonic and Vinyl I / The V (dba Translook). It’s difficult to tell whether each of these companies manufactures their own product or if any of them buy from the same source.

  2. Large-format multi-touch. The technology has advanced to where multi-touch on 55” screens and larger are possible. 3M, Christie (powered by Baanto ShadowSense), Elo, GestureTek, Lumio, NextWindow, and Perceptive Pixel (Jeff Han’s company) are some of the notable providers, but this is not an exhaustive list.

  3. Unusual shapes/configurations. If someone is concerned that the rectangular 16:9 format screen on the wall might be ignored, screens now come in all shapes and sizes. Or you can take rectangular screens and place them in unusual configurations. German-based eyevis’ omniSHAPES product is a tile that not only comes in square, but also in polygon and hexagon shapes that can be used on a flat, concave or convex wall. LED manufacturers tout the versatility of configurations and flexibile products like Nanolumens.

  4. Outdoor. There are special considerations and enclosures needed to make an outdoor screen work, or one facing the outside (think outward-facing shop windows) or even in an indoor environment with a lot of ambient light. LG’s new “Shine Out” display is not only bright, but deflects ambient light and prevents color wash (blackout). SunBriteTV also introduced a new all-weather display.

  5. Kinect interaction. GestureTek was the pioneer in gesture interaction, but now that there are all sorts of Microsoft Kinect camera hacks (and I mean that positively), several exhibitors showed off their Kinect interaction capability. A woman in the Advantech booth was selecting clothing that appeared on her frame a la augmented reality. When she selected a handbag, the bag moved around with her as she moved her arm. Probably not practical, but could be fun in retail.

  6. Fewer computers/media players. I can get in over my head in a hurry when things get too technical, but I heard from more than one exhibitor how their media player can drive multiple screens, independently off one player. Actineon’s new Wiisper model can run 12 1080p signals off one player. It was voted one of the best new products of InfoComm in a contest sponsored by NEC.

Other notable items:
  • Projection mapping. Christie wowed visitors to its booth with 3-D projection mapping on a pyramid.

  • 3-D. Though less dominant at the show than previous years, there were still plenty of people donning glasses to view 3-D screens. LG actually had a 3-D video wall. Exceptional 3D was showing its glasses-free 3D screen in the X2O booth. Mike Egan said that there would be 821 Exceptional 3D screens running X2O by the third quarter, mostly in convenience stores, groceries and travel plazas.

  • Gorilla Glass. I was pleased to see Corning, manufacturers of Gorilla Glass, exhibiting at InfoComm for the first time. You’ll find Gorilla Glass on the iPhone and hundreds of other mobile devices. It’s thin and durable. It can now be scaled to 55” and 82” multi-touch applications, which were being shown in the Perceptive Pixel booth. If you haven’t seen their “A Day Made of Glass” videos, you’ve got to check them out on YouTube.

  • Turnkey solutions. Since digital signage can be complex, many companies offer an all-in-one solution. EZ Sign TV has doubled LG’s hybrid business, according to Dan Smith, director of signage sales. He said that 90% of screens used for digital signage are still consumer grade, which shows that buyers still need a lot of education when it comes to why consumer grade screens are a short-sighted decision in a commercial application.

  • Projector stacking. NEC was one exhibitor demonstrating how to get very high resolution on a large screen by assigning a projector to one quadrant and seamlessly integrating the image.
What caught your attention at the show or what did I miss? Leave your comments below.
Posted by: David Drain AT 03:57 pm   |  Permalink   |  2 Comments  |  
Tuesday, 12 April 2011

We hope you're planning to join us in just two weeks at Customer Engagement Technology World (CETW), to be held April 27-28 at the Moscone North Convention Center.

I wanted to make you aware of a number of special events and features that will be taking place. CETW is just two days long (two and a half if you count the pre-conference activities), but in that short time, there's so much to see and so much to gain. Aside from the hours upon hours of education to be had in the session rooms, Tech Talk theaters, Cooking Up Content and SPEED II training programs, there's much networking and fun to be had.

• Brands, venues and agency representatives are welcome at the fifth annual Customer Engagement Technology Summit. Closed to vendors and the press, this pre-conference workshop is always a hit, providing exclusive and in-depth takeaways that you can't get anywhere else. (April 26; separate reservation required.)

• See the sights of San Francisco from the best vantage point: the San Francisco Bay. The DSA Dinner Cruise around San Francisco welcomes CETW to its new West Coast home! (April 26; separate registration required.)

• Complement your CETW experience with a themed, guided tour of the exhibit hall.

• Need a break? Visit the ever-popular Massage Station in the exhibit hall ... with more than 200 exhibits, it's a necessary reprieve! Thanks to TeraNova!

• Stop by SocialSphere where you can chat with a media relations specialist about maximizing social media tools for your business. Next door in the Blogger Zone, leading online journalists and commentators will have a home base to update their followers on all of the content and announcements at the show. Observe this virtual newsroom in action!

• Mobile Strategies Forum - Participants in these "speed dating"-like roundtables will enjoy several 20-minute interactive discussions about critical mobile strategies, case studies and challenges facing organizations today. (April 28; separate registration required.)

• Where's the Party? Eat, drink and be merry thanks to Chetu during the Opening Networking Reception in the exhibit hall. Keep the good times rolling at the VUKUNET Party on the InterContinental's Pacific Terrace Wednesday night! And have a drink or two compliments of Fujifilm at the Closing Networking Reception on Thursday!

And the pièce de résistance? Answer survey questions on your mobile throughout CETW and donate to hungry families with Thumbspeak presents: Your Feedback Feeds America. 

CETW has chosen Feeding America to support in several ways (like working with Thumbspeak) leading up to and throughout the San Francisco event. Every dollar donated to Feeding America helps provide seven meals to men, women and children facing hunger in the United States.

Want to make a difference before you get to CETW? Register today using source code CET37F and encourage your colleagues to do the same. For every registration received using this code, CETW will donate $5 to Feeding America.

We look forward to seeing you at CETW in San Francisco! Be sure to visit DSA at booth 200.



Posted by: David Drain AT 11:29 am   |  Permalink   |  0 Comments  |  
Tuesday, 30 November 2010

It’s now been three weeks since the Customer Engagement Technology World (CETW) show in New York City ended, so I thought I would summarize a bit for those who were there and those who missed it. Presented here is a collection of stats, photos and links to other articles and blog posts.

According to Joel Davis at JD Events, the producers of CETW, there were 99 total exhibiting companies, which was up 5% over the November 2009 show. The gross exhibit space square footage, however, grew by 13% to 15,700 square feet. The total number of registered attendees was 2,853 – up 1% over last year. Subtracting out the exhibitor personnel, there were 2,184 qualified and approved buyers. 

"Our qualification efforts were intensified this year, resulting in increased rejections of non-buyers, a 24% increase in complimentary conference passes to qualified buyers and a record number of agencies," Davis wrote in an email. "The feedback from exhibitors has been overwhelmingly positive in terms of the high quality of buyers in attendance. More than 50% of the exhibit space was rebooked on-site for 2011’s New York event."


CETW General Manager Lawrence Dvorchik welcomes attendees to the show.

Education at the show got high marks too from the sessions I attended and those I heard about. The opening keynote by Chris Borek of Target was particularly well received.


Chris Borek shared Target’s multi-technology approach in his opening keynote session.

Some scenes from the show floor:

A steady stream of attendees filled the aisles.

The show features a nice mix of digital signage, kiosk and mobile applications.

Two tours each day took groups to pre-selected booths for demonstrations.

DSA President Stu Armstrong speaks during one of the "Cooking Up Content" sessions.


Lionel Tepper at ScreenMedia Daily wrote a nice piece called "Mobile Convergence Takes Center Stage at CETW" (with nice photos too).

Digital Signage Today ran several pieces on the show, but there are two in particular by Christopher Hall you should check out:

  • CETW: Target exec hits the bullseye with CETWorld keynote
  • CETW: Voices from the Customer Engagement Technology World show floor

Burney Simpson at Kiosk Marketplace captured helpful tips from one of the CETW sessions. See his article "Finding success in self-service: Kiosk execs discuss 'How to's'."

Blog posts:

Friday’s 4-1-1, Introspection Style by Mike Cearley on the 11th Screen blog.

A Great Time at Customer Engagement Technology World by David Weinfeld on his Digital Signage Insights blog.

Mark your calendars for the 2011 CETW events:

  • San Francisco – Moscone Center – April 27-28
  • New York – Jacob K. Javits Center – November 9-10


Posted by: David Drain AT 09:11 pm   |  Permalink   |  0 Comments  |  
Tuesday, 16 November 2010

Forty-one members of the Digital Screenmedia Association Advisory Board met last week in New York, the day before Customer Engagement Technology World (CETW), to take stock on where the Association has come and where it’s going.

Following introductions, which included two guests from a Brazilian digital out-of-home association called ABDOH, DSA President Stu Armstrong started the meeting with a little humor. The week before CETW and during the week of CETW, a large digital billboard outside the Javits Convention Center displayed the announcement about the show which featured the DSA logo. The humorous part was that when CETW owner Joel Davis took a picture of the sign and sent it to Stu, he didn’t realize that the picture included the apartment building in which Stu lives. “You can imagine how great it has been to go out on my balcony and see our logo in lights,” Stu said to laughter.

Stu then reviewed DSA’s charter, which is “to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.” He explained that “the charter is intended to guide and ground us to our mission and if programs don’t match up with the charter, then you should feel free to challenge them. But if the charter doesn’t equal member and industry needs, then we should move to change the charter.”

Stu explained that we set some “high hurdles” in 2010, namely the move toward setting DSA up as a not-for-profit corporation, the merger of the Digital Signage Association and the Self-Service & Kiosk Association, and establishing a formalized trade show relationship with CETW. DSA accomplished all these goals, which included an expanded charter to include mobile, a name change, an ownership transfer from NetWorld Alliance, the creation of Bylaws, an association management agreement with NetWorld and an agreement with JD Events, the producer of CETW.

Looking to 2011, Stu suggested three goals for the Advisory Board’s consideration:

  • Drive the success of CETW
  • Launch an education program
  • Drive relevance of mobile and social media through a compelling value proposition

After Stu set the tone for the meeting, the various officers and committee chairs gave reports on their respective areas. Some highlights:

  • The Advisory Board provided feedback on the content for the DSA Quarterly newsletter, suggesting a mix of industry information, best practices and Association news.
  • I gave a brief update on the development of DSA in Asia
  • Charles Ansley of Symon reported on digital signage activity, including a new publication to be released called the Digital Signage Almanac and DSA’s sponsorship of the Digital & Outdoor Signage Pavilion at NRF.
  • Janet Webster, DSA EVP for Self-Service & Kiosks, announced another new publication, Self-Service Future Trends.
  • Joel Davis of JD Events reported on CETW, explaining that exhibitor space was up 10% over 2009 and pre-registrations were up 5%. He also distributed a sample list of attendees, which included an impressive number of agencies.
  • Founding Director Dick Good presented a plan for elections, which is to take place in April.
  • Jason Dennis of Walsh Wireless introduced a recognition program from the Eco-Green Task Force.
  • Margot Myers of Platt Retail Institute and Jeff Porter of Scala presented the Education Committee’s recommendations for a certification program.
  • Tim Burke of Electronic Art discussed the Marketing & PR Committee’s activity, which included making the DSA member logo available for download by members and creating a new member press release template.
  • A sub-group of the Marketing & PR Committee has been developing a concept to work with schools to introduce screenmedia technology and create an internship program. Andrew Davis presented an overview of the plan.
  • Membership Committee Chair Scott Falso of Seneca reviewed membership campaigns and plans to recruit more members. With membership at 660, Scott said hitting the 1,000-member mark in 2011 seemed attainable.

The final session of the Advisory Board meeting had the participants divide into small groups to discuss the following topics (discussion leaders in parenthesis):

  • Awards (Jared Miller / Sean Andersen)
  • CETW (Brian Ardinger)
  • Education (Margot Myers / Jeff Porter)
  • International Expansion (Bob Michaels)
  • Marketing (Tim Burke)
  • Membership (Scott Falso)
  • Mobile & Social Media (Jeremy Lockhorn)
  • Networking (Linda Hofflander)

At the conclusion of the lively discussions, each table leader reported to the rest of the Advisory Board on the ideas generated.

All in all, the meeting generated a lot of energy and enthusiasm. With so many members leading various initiatives, there was a real sense of ownership and optimism for the future.

With the agreement between DSA and JD Events (CETW) being finalized on October 1, last week’s show was a “soft launch” of DSA’s involvement. Of course DSA participated with a booth and Linda Hofflander and I led a show floor tour on day two.

In 2011, DSA will be involved more fully with the educational program, members will receive special pricing on booths, DSA will implement an awards program and will develop more ways in which members can network.

Please mark your calendars for the 2011 CETW events:

  • San Francisco – Moscone Center – April 27-28
  • New York – Jacob K. Javits Center – November 9-10

Posted by: David Drain AT 10:09 pm   |  Permalink   |  0 Comments  |  
Tuesday, 19 October 2010

You may have read the announcement about DSA choosing Customer Engagement Technology World (CETW) as its official trade show, but I recognize that not all of you have had the opportunity to attend the show in the past.

This excellent video, produced by JD Events (the show's organizer), will give you a flavor of CETW in just two minutes and 14 seconds: 

To learn more about attending or exhibiting at the upcoming show November 10-11 in New York City, go to

READ MORE: What does the CETW partnership mean to DSA members?



Posted by: David Drain AT 07:50 pm   |  Permalink   |  0 Comments  |  
Tuesday, 05 October 2010

In case you missed it, on Monday we announced that Customer Engagement Technology World (CETW) had been named the trade show of choice by the Digital Screenmedia Association

So what does this mean for DSA members? Essentially, it means:

DSA will have greater visibility. The DSA logo will appear immediately underneath or beside the CETW logo noting that the show is the official trade show of DSA. Previously, DSA had been one of several "association partners" or "association sponsors" for several shows. Now DSA will enjoy prime billing at CETW.

DSA will be involved in the educational programming. Education is very important to both DSA and CETW and now our association will have an integral part in the content planning and speaker selection beginning with the San Francisco show in April 2011.

DSA member exhibitors will enjoy special member pricing. For some members, this benefit alone could justify their annual dues payment.

DSA will be fully responsible for the awards program related to the show which will cover digital signage, kiosk and mobile technology applications.

DSA will receive funding from the show for our year-round programs for education, networking, marketing and advocacy.

DSA and CETW will mutually promote one another. DSA will work to increase attendance and exhibitors at CETW. CETW will promote DSA, leading to increased membership. DSA members and website visitors will know without a doubt that CETW is DSA’s official show and similarly, CETW attendees and exhibitors will not miss the fact that DSA is the show’s prime partner.

DSA members will be able to network with other members at least two times per year, on each coast of the United States.

While CETW will be DSA’s official show in the U.S., DSA is free to pursue partnerships with trade shows conducted outside the U.S.

So as you can see, there are many advantages to DSA and its members as a result of this relationship.

On a personal note, for those who have had the opportunity to work with Joel Davis, Lawrence Dvorchik, and the rest of the team at JD Events (organizers of CETW), you know what fine people they are. If you don’t know them, you will come to learn that the staff of JD Events are hard-working professionals with a high level of integrity and commitment to excellence while giving everything and everyone a personal touch.

We look forward to a long and prosperous relationship.

Posted by: David Drain AT 10:35 pm   |  Permalink   |  0 Comments  |  
Tuesday, 22 June 2010

Just more than 32,000 people converged on Las Vegas recently to attend InfoComm, an annual commercial AV show.

With 925 exhibitors over 475,000 square feet, the show floor is massive. Since I was mainly interested in the digital signage aspects of the show, I was able to see most of what I wanted to in two days. Here are my five takeaways from the exhibit floor:

1. Continued innovation in display technology. While LCDs and plasmas may be considered a commodity, there are a number of innovations going on in display technology.

First, Christie continues to make a splash with its MicroTiles product. The 16-inch by 12-inch tiles can be stacked in any number of ways, and the product is being used on the sets of a number of cable news shows.

Prysm unveiled its digital signage tile, which uses laser phosphor display (LPD) technology. Similar to Christie’s product, in that it can be configured in any number of ways with a very small seam, Prysm’s key selling point is the low amount of power needed to operate. Indeed, the video wall being demonstrated at the show could be run by a simple wall plug.

Superimaging was showing its MediaGlass transparent graphic screen, which works by placing a special film on glass. When a projector is used, it makes the images appear as if they are floating.

While cheesy scrolling LED signs gave LED a bad name, today’s LED signs are still a strong option in really large format and outdoor uses. I particularly liked the lightweight LED from PIXLED. Their product can be curved or in virtually any shape or size.

In the consumer market, LCD LEDs are the rage with their thinness, brightness and clarity. Expect to see more LCD LEDs used for digital signage as prices come down or where aesthetics are vitally important. Horizon Display was demonstrating one of the first touch-enabled LCD LEDs I’ve seen.

2. 3-D. Unless you’ve been on another planet, you’ve seen the plethora of new movie releases in 3-D. With the success of movies like Avatar, consumers are also interested in bringing the 3-D experience into their home. 3-D faces some challenges, though, especially outside of the home. It’s not practical for viewers to don glasses in most instances. The best option for 3-D digital signage seems to be the glasses-free kind (as shown by Magnetic) and will most likely be used for grabbing someone’s attention rather than long-term viewing. In spite of these challenges, don’t expect 3-D to go away anytime soon.

3. iPhone/iPad apps. There were many showing off the fact that they had an app for the iPhone and/or iPad. No company stood out in my mind in particular, but it was certainly a theme from the show.

4. Screen manufacturers touting their own software and services. NEC made waves right before the show when it announced that its VUKUNET digital signage software would be available for free. LG has its SignNET solution, and the Panasonic Solutions Company was announced to offer a full scope of services, including content creation and distribution.

5. The small get smaller, the big get bigger, the bright get brighter and the simple get simpler. Digital signage media players are getting smaller, and screens are getting thinner with smaller bezels. Screens are also getting larger – Panasonic showed off its 150-inch plasma, though at $550,000, it may be awhile before many are sold. Screens are getting brighter, particularly important for outdoor signage. Vertigo Digital Displays has a high-brightness screen with a patent-pending cooling system for outdoor use, for example. Since digital signage can be confusing and overwhelming to the uninitiated, many companies like DT Research are touting its “plug and play” ability.

Whether you were at the show or following along from home, it was interesting to follow the Twitter stream during the event. Search #infocomm or #infocomm10 to see what people were saying.

What was your takeaway from InfoComm10?

Posted by: David Drain AT 10:58 am   |  Permalink   |  0 Comments  |  
Tuesday, 26 January 2010

Are you going to Digital Signage Expo (DSE) next month in Las Vegas?

If so, you can support and connect with the Digital Signage Association in these ways:

1. Attend the DSA Membership Meeting and Reception. The Association will hold its annual Membership Meeting on Tuesday, Feb. 23 at 4:30 p.m. in Room N258 of the Las Vegas Convention Center (site of DSE). Despite the name, the meeting is open to all - members, non-members, tire kickers - basically any interested parties. We'll keep the meeting short and give you a quick update on the Association's plans and activities. It's free to attend. The reception will be held next door from 5-6 p.m. in Room N260. This is a great way to mix and mingle with professionals involved with digital signage. Again, this is open to all, but there is a small fee ($25) that actually doesn't cover our costs. Click here to register.

2. Stop by the Digital Signage Association booth (1113) and say hello. If you are a member and interested in volunteering to work in the booth, please contact me.

3. Attend the DSE Awards Dinner on Feb. 24 at the Paris Hotel. DSA is a co-sponsor and proceeds from the banquet go to support DSA and its mission.

While I will be running around the show, you can definitely catch me on Wednesday morning, Feb. 24 at 9 am, where I'll be moderating a panel called "Digital Out-of-Home Buyer/Seller Face-Off: What Media Buyers Want/What Digital Out-of-Home Network Operators Have to Sell" in Room N260.

I hope to see you there!

Posted by: David Drain AT 01:09 pm   |  Permalink   |  0 Comments  |  
Friday, 20 November 2009

I just returned from Chicago where I attended Strategy Institute’s “Building Your Successful Digital Signage Business” conference. It was an excellent event with great content. While Strategy has always put on good conferences, some of the conferences in years past contained a couple of sessions with thinly veiled sales pitches. I think it is safe to say that is the case no more.

During the conference, I had the opportunity to meet Chuck Gose of MediaTile. Chuck is an active blogger and frequently tweets on behalf of his company. Since I follow Chuck on Twitter, I felt like I already knew him.

Keith Kelsen, who has moderated previous Strategy events, moderated this one and did a fine job keeping things moving along.

Chuck came up with the Twitter hashtag, #BuildDSbiz, and we both tweeted throughout the conference. While you might want to check out the full stream, I thought I would select some of my favorite tweets from the event. Since Twitter displays the most recent tweets at the top, I have placed these in chronological order so it’s easier to follow.

Here’s a report on the conference, no more than 140 characters at a time:

Day 1

  • Healthy Advice Networks took a "reverse Field of Dreams" approach: got sponsorship before building their digital signage network
  • Healthy Advice Networks owns all screens; 100% funded by advertisers; updated with dial-up connection; no rev share w/ drs. 
  • Healthy Advice Networks started with 125 locations in 2001; they are now in 7,000 locations
  • Kim Luegers of MC Media (Draftfcb): MillerCoors using digital signage to drive consumer demand at restaurants/bars 
  • Metrics and measurement a focus of the questions for the panel of media buyers and planners 
  • Matthew Olivieri, CEO, AdSemble: huge hurdle with digital signage advertising is all the different formats 
  • Kim Luegers, MC Media (Draftfcb): tip to digital signage network ops: "the dollars will flow if we can prove sales increase" 
  • Panel consensus: online/interactive creative translates better to digital signage than TV ads 
  • Luegers re audience recognition tech: "to have true numbers instead of estimates would be the holy grail" 
  • Bill Myers, Indoor Direct: we are entertainment co, not a digital signage co. 2nd person today to say "we're not a DS co."
  • B. Myers, Indoor Direct re sound: "it's a tricky world;" #1 complaint from customer; use attenuator to adj vol based on ambient
  • Indoor Direct worked with Park Media to develop app to remotely manage content and hardware - adj vol, brightness, on/off
  • Indoor Direct has 1000 screens now, plans to add about 1000 per year
  • Greg Argyle, GoGo Cast: pros of SaaS: low capital, employee costs, maintenance
  • Greg Argyle, GoGo Cast: cons of SaaS: relying on provider, custom APIs are costly, if provider goes down so does your signage
  • Sanjay Manandhar of Aerva now presenting "Hosted, SaaS or Hybrid?"
  • Sanjay distilled his presentation down to one slide. wow, you have to be succinct to do that!
  • Sanjay: if you have a small number of screens, you should use SaaS
  • OpenEye and Arbitron up now talking about digital signage value proposition for ad-based and non ad-based networks 
  • Rob Winston, Arbitron: "what good is reach if you don't have the right target?" 
  • Arbitron presenting their out-of-home digital video display study. Free download here:
  • Bryan Meszaros, OpenEye: there are alternate ways (besides advertising) to create value & drive success 
  • Bill Collins @BCollinsSignMan: Overall, trends are positive – we’re still standing after the recession 
  • Bill Collins: PQ Media has the best forecasts for digital out-of-home advertising. 
  • Bill Collins: "Arbitron study was a tremendous shot in the arm" 
  • Bill Collins: 3 leaders in digital out-of-home space: outdoor advertising, cinema advertising, medical networks 
  • How big is the digital signage industry? The answer everyone wants to know: about $1.2 billion @BCollinsSignMan 
  • - At ING Direct Cafe in Chicago

Day 2

  • Jason Katz: digital has changed how we shop in store, from kiosks, handheld scanners, QR codes on pkg, IPTV, etc.
  • Jason Katz: Walmart TV has more viewers than ABC, NBC, CBS and FOX combined
  • Jason Katz: Walmart is incredibly innovative when it comes to technology 
  • Jason Katz: A big brand retailer gets more web visits in one month than a big CPG brand gets all year 
  • Question for Jason Katz: will mobile replace digital signage? A: No, I think there will always be interaction 
  • Up now: higher education panel with Univ. of Illinois and Villanova Univ. 
  • Villanova has 25 digital signage screens around campus in high traffic areas to get info out to students in an entertaining way 
  • Michael Hoffberg, Villanova University: having an emergency notification system is very important even if it's only rarely used 
  • University of Illinois has 60 digital signage screens in 11 departments across campus 
  • Univ of IL plans to have 300+ digital signs in next 2 years; Villanova plans to have 60+ signs in next 2 years 
  • Manolo Almagro of Show & Tell productions up now 
  • Manolo Almagro: user-generated content provides analytics & tracking data. 
  • Principles for User-Generated Content Services
  • Manolo is talking about multi-player gaming/polling via SMS that can take up to 25 people at one time 
  • Eli Lilly has been involved with digital signage for 13+ years; 64% say they watched the screens at least once a day 
  • Chris Bias, Eli Lilly: 68% said they saw something on the screens that caused them
  • Chris Bias, Lilly: localized content is important (done both manually & with feeds) 
  • Brad Gleeson: key criteria for choosing right display: reliability, durability, image quality, operational and upfront cost 
  • Brad Gleeson: LCD rules the day. Trends: larger, brighter, thinner, higher res, thinner bezels, outdoor 
  • Brad Gleeson: ultra thin, LED backlit screens haven't made it from residential to commercial, but it will 
  • Brad Gleeson: digital signage will really take off when we make it as simple as using a color printer 
  • Vertigo screens for the CTA had to be rugged enough to withstand a blow from hockey stick, beer bottle or baseball bat 
  • Brad Gleeson: new type of screen tech coming out: laser phosphor display (LPD); low power, seamless, flexible sizes 
  • Brad Gleeson: thanks to the iPhone, touch tech (esp. multitouch) is becoming popular; example: Ralph Lauren touch window 
  • Brad Gleeson: outdoor, sunlight readable digital signage is possible.
  • Brad Gleeson: next phase: outdoor interactive digital signage 


Posted by: David Drain AT 01:11 pm   |  Permalink   |  0 Comments  |  
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