The Digital Screenmedia Association is now accepting entries for the 4th Annual DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and mobile technology.
The judges are now sequestered away in a small building that cannot be found on a map. They have been given the proper provisions: a loaf of bread, a small pail, and a Commodore 64 to judge entries. If we see white smoke, we have winners.
NOTE: A video of sample content and a photo of the screen in the intended environment is required. (See below for submission details.)
• Bus stations
• Digital billboards
• Subway stations
• Train stations
Point of Wait (dwell time)
• Casual dining (waiting for a table)
• Enterprise operations
• In taxis, subways, trains, buses
• Internal communications
• Office buildings
• Quick-service restaurant (QSR) dining area
• Waiting in line (retail, banking, etc.)
Mobile This category recognizes the outstanding use of content through the mobile channel (on mobile devices), that engage an audience, while also paying tribute to leveraging other digital channels, such as digital signage, interactive signage, self-service/kiosks, online or other mobile marketing engagements.
Within each of the four categories above, entrants will select one of the following two budget categories:
• Less than US $10,000
• US $10,000 or more
For all of the categories above, you will be asked the following questions related to the content being nominated:
• Briefly describe the venue(s) where the content was displayed (Note: 1,000 character limit, including spaces).
• Please provide the objectives of the content. (Note: 1,000 character limit, including spaces).
• Please describe the results of the content. (Note: 1,000 character limit, including spaces).
• What are the primary audience demographics for this content?
• What is the targeted age range? (check all that apply)
• Air date (must be between November 1, 2013 and October 1, 2014)
Helpful hint: prepare the answers to the questions above in advance in a word processing application to determine that your entry will be within the character limitation.
VIDEO and PHOTO REQUIRED: All entries will require a video submission of the content and a photo of the content being displayed in the venue.
IMPORTANT - Criteria for your video and photo submission is as follows:
Videos must be no more than 5 minutes in length and should be the highest resolution possible (at least 720p). Remember, production quality is important.
Videos must be hosted on an external site (e.g. YouTube, Vimeo or your own website).
Photos must be hosted on an external site (e.g. Flickr, Facebook, Google+ or your own website).
If your entry is selected as a winner or finalist, Digital Screenmedia Association has permission to download and utilize these videos and photos in the awards presentation, on its web site and other promotional purposes relative to the Digital Screenmedia Association awards and conference/trade show.
Videos not adhering to these criteria will result in disqualification of the entry and forfeiture of the entry fee.
The URL(s) must stay active until at least October 1, 2015.
Digital Screenmedia Association is not responsible for broken links.
Judging Criteria and Weighting
Did the content meet the objectives? (50%)
Was the content engaging? (30%)
Did the content fit the environment? (10%)
Did the content fit the audience? (10%)
Rules and Regulations:
Applications may be submitted by companies in the private and public sectors as well as technology companies. However, the focus of the program is on how the content was successful for the client, so their input is vital and should be included in the applications.
After a thorough review of the written applications by the judging panel, finalists for each category will be announced.
Mere fractions of percentage points may separate winning entries, so please make sure you follow the instructions, and answer each question completely.
Awards will be presented for first, second, and third place in each category. The DSA Crown Award winners will be announced November 5, in conjuction with Customer Engagement World in New York City. The award winners will be highlighted in press releases, in DSA newsletters, and on the DSA website.
The content must have aired between November 1, 2013 and October 1, 2014, and you must have sufficient results to support the success of the project.
All entry forms must contain a contact person and their contact information for the client, not just the technology supplier.
Digital Screenmedia Association reserves the right to move applicants into more appropriate categories upon receipt of application. DSA also reserves the right not to present an award in a category that does not receive adequate submissions.
Note: To enter, you will be required to pay for your submission first. You will then be able to continue and enter the award information.