Shopper conversion through retail shelf media
21 October 2014 | Lyle Bunn
The answer to confusion is always “no”. As product selection at the retail shelf is, by definition, a source of confusion for consumers, brands have a significant opportunity for point-of-purchase conversion through shelf level or service counter promotion.
Self-service on the rise (Infographic)
21 October 2014 | Frank Olea
Will self-service kiosks become the technology for the next generation? learn why going digital is good for customers and great for businesses.
How Android is beating Apple in race for developers
15 October 2014 | Craig Keefner
It's on TV constantly, you see the picture after picture of consumers standing outside the store waiting for the next iPhone. The evening news devotes a lead story segment. So how is Google beating Apple?
Digital signage content design isn't always black and white
15 October 2014 | Kelly Eisel
Few people choose to watch a black and white movie if there is a color alternative, just as no one gets excited about plain, black on white text. The same rule applies to digital signage content. Color is key to audience attraction.
The 5 best ways to use kiosks in healthcare
15 October 2014 | Frank Olea
At a time when healthcare providers are being squeezed by the economic realities of shrinking operating budgets and thinner revenues, the good news is that healthcare kiosk technologies have now evolved to offer truly effective solutions with numerous benefits for providers. Given the high operating costs of providing care, kiosks give organizations a variety of powerful tools to save money and improve patient outcomes.
More Member Blogs