Tuesday, 03 March 2015
Ping HD, a leading provider of digital signage solutions announces the launch of EngagePHD™, the next generation of digital signage software.
Denver, CO (PRWEB) Ping HD, a leading provider of digital signage solutions across industries, is pleased to announce the launch of EngagePHD™, the next generation of Digital Signage Software. The launch is with support for Samsung System on Chip (SoC) Smart Signage Platform (SSP) Displays, LG webOS Displays, Windows 7/8.1 Media Players and HTML5 ready IAdea Digital Signage Devices.
EngagePHD™ is an easy-to-use, web-based design, content management and network monitoring application. Built using the latest web technologies, this application works seamlessly with the intelligent displays manufactured by Samsung and their SSP platform along with LG and their webOS platform.
EngagePHD™ was developed to address growing needs for a low-cost, robust and scalable Digital Signage platform.
Having worked with leading sports, retail and hospitality brands, EngagePHD™ is experienced with delivering on key features required by its users. Highlights of EngagePHD™ offerings include:
- Ease of use: We’ve all experienced clunky, complicated software so it was important that EngagePHD™ would break the mold and be so intuitive that little or no training is required.
- Easy to set up: Receive a true, out-of-the-box experience with EngagePHD™. Within minutes after following on-screen instructions, your Digital Signage network will be up and running.
- Updatable from mobile devices: Developed to be a responsive web application, the EngagePHD™ cloud-based user interface is as easy to use on your smart phone or tablet as it is your desktop or laptop.
- Digital Menu Boards made easy: With an integrated product database at the heart of the platform, EngagePHD™ is optimized for Digital Menu Boards. Integration with Point-of-Sale (PoS) systems are available.
- Event Management: Those looking for Digital Room Signs and Wayfinding can take advantage of the integrated EngagePHD™ Events module, which can integrate with third-party room-booking applications.
- Drag & Drop Design: An intuitive layout design utility allows content to be created quickly and easily with all of the required products, images, animation and customizable font styles.
- HTML5 Custom Widget Editor: Create your own widget or have Ping HD’s in-house content team create it for you.
- Player Management & Network Monitoring: EngagePHD™ pulls real-time data from the Samsung SSP displays, providing confidence to its users that the displays are on and functioning as expected. Email alerts are sent to administrators and auditing allows real-time screen captures that can be pulled from the Samsung displays for proof of play reporting.
Kevin Goldsmith, Director of Digital Media Operations at Ping HD, says:
"It is exciting to have witnessed the evolution in technology from early VHS video players and CRT Televisions, to the intelligent displays revolution which will undoubtedly force the re-thinking of the much trusted external media player, while at the same time make owning a Digital Signage Network more affordable and reliable as ever. After several months of live Beta testing with some existing customers, we are pleased to formally launch EngagePHD™ with the immediate deployment of over 600 intelligent displays installed across the Philadelphia Phillies, Chicago White Sox, San Francisco Giants and numerous Quick Serve Restaurants (QSR’s) throughout the United States."
For more information visit http://www.engagephd.com
About Ping HD
Ping HD is a full service, end-to-end digital media company. Ping HD provides affordable, scalable, flexible, and innovative digital signage software solutions. We tailor our approach to meet your specific requirements and make the most of your investment. Ping HD digital signage solutions are tailored to meet the needs of the travel, hospitality, sports, QSR, retail, corporate and education industries.
Tuesday, 03 March 2015
LOS GATOS, CA – BrightSign, LLC®, the global market leader in digital signage players, today unveiled details of its upcoming presence at the 2015 Digital Signage Expo, which runs from March 10 through 13 at the Las Vegas Convention Center. BrightSign will be ever-present at this year’s show, highly visible on the show floor and even showcasing one of its recent installations at a nearby hotel & casino.
BrightSign will arrive at DSE with its most comprehensive portfolio of digital signage media players in the company’s history. In late-2014, BrightSign released the next generation of its award-winning HD and XD product lines, offering greatly increased performance while maintaining existing price points. The company will also showcase its new BrightSign LS product line, a pair of very affordable, full-featured devices for commercial audio and price-sensitive digital signage applications. Lastly, targeted at the higher end of the industry demanding unsurpassed performance, the company will prominently feature its flagship line of 4K players. Since shipping in late-2014, BrightSign’s 4K players earned multiple industry awards, including its recent win of NSCA’s Excellence in Product Innovation Awards in the “Most New Revenue Potential” category. To learn more and to witness a demonstration of the full line of media players, visit BrightSign’s booth #2131.
Broad Partner Involvement
As BrightSign is well known for its signature reliability and ease of use, and also still the only company to offer a solid-state, commercial-grade digital signage media player that delivers true 4K content at 60 frames per second and 10-bit color, many exhibitors have again turned to BrightSign to power their booth demos. BrightSign’s players will be working behind the scenes in dozens of booths, including BenQ America (booth #2242), Insteo (booth C2), Keyser Retail Solutions (booth #3031), Panasonic (booth #1519), Philips Signage Solutions (booth #1624), Planar Systems (booth #1018), Premier Mounts (booth #2521), Reflect Systems (booth #3132), Tightrope Media Systems (booth #2631), Wovenmedia (booth #2040) and many more integration and distribution partners.
BrightSign Featured in the official DSE Tech Tour
BrightSign is proud to be featured in DSE’s 10th Annual Digital Signage Guided Installation Tour. On March 10 between 9am and 3:30pm, the tour will provide a limited number of attendees with customer-facing views and behind-the-scenes insights into some of the best digital signage installations in Las Vegas, both on and off the Strip. BrightSign’s work with Boulder Station Hotel and Casino will be one of a small handful of venues visited during the escorted, six-hour pre-show coach tour. In 2013, BrightSign was instrumental in Boulder Stations’ major renovation, which caught the eye of the DSE tour selection committee. All told, BrightSign’s players now feed content to more than 150 screens located throughout the hotel. BrightSign is honored to be included in this highly sought-after DSE event.
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign 4K players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.
Tuesday, 03 March 2015
Axiomtek's tBOX323-835-FL was recently recognized and awarded the 2015 Taiwan Excellence Award for research and development, design and quality.
City of Industry, CA --(PR.com)-- Axiomtek, one of the world's leading designers and manufacturers of innovative, high performance and reliable PC-based industrial computer products, is proud to announce that the tBOX323-835-FL, a high performance railway PC, has received the prestigious 2015 Taiwan Excellence Award. Among 448 participating companies and 1,155 competing products, the tBOX323-835-FL was awarded for its innovative and seamless design.
Company to be highly visible both on and off the show floor
The Taiwan Excellence Awards, delivered by the Bureau of Foreign Trade, Ministry of Economic Affairs (MOEA) and Taiwan External Trade Development Council (TAITRA), evaluates products on the following areas of focus: research and development, design, quality and marketing. The award is proof of Axiomtek’s excellence in product quality, service, marketing, brand awareness and demonstrates the company’s technical achievements in embedded systems research.
By adopting an onboard quad-core Intel® Atom™ (Bay Trail) E3845 processor and 4 GB low-powered DDR3L memory, the tBOX323-835-FL is able to deliver high computing performance. Its specialized I/O design comes with five isolated COM ports, two M12-type LAN connectors, USB 2.0 ports and one isolated digital I/O. VGA and HDMI outputs are also provided for in-train surveillance. The tBOX323-835-FL is specially designed for railway related applications including railway multi-functions gateway, controller, digital signage management and surveillance. The rugged system is also designed to operate in a wide operating temperature range of -40ºC to 70ºC (-40ºF to +158ºF, EN50155 Class TX) and in high vibration environments.
Application-ready Solution Certified with Railway Standard:
The solution-ready all-in-one fanless embedded platform is certified with the EN50155 and EN50121 for rolling stock (which includes power interruption for stability) and complies with the European standard EN45545-2 for fire protection of railway vehicles.
Enhanced Vibration and Shock Resistance:
Axiomtek’s tBOX323-835-FL adopts an onboard processor and onboard DRAM, which greatly reduces the impact of vibration and shock, making it ideal for railway application fields. Concerning the need for system reliability and high performance cabling design, the tBOX323-835-FL’s M12 LAN connectors and other lockable or screw I/Os can keep all cables tightly secured.
Isolated Port Design:
To prevent ESD and over-voltage, this compact-size railway embedded PC is equipped with five isolated RS-232/422/485 ports and one isolated digital I/O connector, offering excellent power protection.
Great Expansion Capability:
For greater expansion capabilities, there are a total of three internal PCI Express Mini Card slots including one that supports mSATA storage function. Two SIM sockets are also available for 2G/3G/4G, GPS, Wi-Fi and Bluetooth applications.
Please feel free to check out our website at us.axiomtek.com/ or contact one of our sales representatives at email@example.com to learn more about our train PCs, in-vehicle PC products, value-added services and solution information.
About Axiomtek Co., Ltd.
Axiomtek Co. Ltd. is one of the world's leading designers/manufacturers of PC-based industrial computer products. From our roots as a turnkey systems integrator specializing in data acquisition and control systems, Axiomtek has mirrored the PC evolution in various industries by shifting our focus toward the design and manufacture of PC-based industrial automation solutions.
Axiomtek Co., Ltd. established in 1990, has more than 60 distributor partners globally. Axiomtek offers Industrial PCs (IPC), Single Board Computers and System on Modules (slot CPU card, small form factor embedded boards & SoM), Fanless, Transportation & Rugged Embedded System (eBOX, tBOX and rBOX), Touch Panel Computers (TPC), Medical PCs (MPC), Human Machine Interface (HMI), Digital Signage Players (DS), Industrial Network and Network Appliances (NA).
As an associate member of the Intel® Internet of Things Solutions Alliance, Axiomtek continuously develops and delivers cutting edge solutions based on the latest Intel® platforms.
Tuesday, 03 March 2015
New technology innovation helps boost microSD™ card capacity by 1,000X in less than a decade
Consumers can now store 16 hours of Full HD video, 7,500 songs, 3,200 photos and more than 125 apps,1 all on a single removable card
SanDisk Ultra® microSDXC™ UHS-I 128GB Memory Card MOBILE WORLD CONGRESS, BARCELONA – SanDisk Corporation (NASDAQ: SNDK), a global leader in flash storage solutions, today announced the new 128GB2 SanDisk Ultra® microSDXC™ UHS-I memory card, the world’s largest capacity microSD card. Smaller than the size of a fingernail, the new SanDisk Ultra microSDXC card enables consumers to use their phones and tablets as if storage limitations were never a concern, allowing users to capture thousands of songs and photos, and hours of video on a single, removable card.
“SanDisk’s high-performance 128GB SanDisk Ultra microSDXC memory card will reshape the way users interact with their devices,” said Stuart Robinson, director, Handset Component Technologies, Strategy Analytics. “Until now, consumers had to spread out their content between multiple products because the memory on those devices was not able to hold enough data in one place. This 128GB microSD card is going to be popular as the preferred removable storage option, giving users fast, secure and reliable access to their personal data archives.”
Ideal for Today’s Smartphone and Tablet Users
Designed for Android™ smartphones and tablets, the new SanDisk Ultra microSDXC card provides consumers the highest storage capacity available in a removable form factor. Ideal for shooting Full HD video and high-quality pictures, the 128GB SanDisk Ultra microSDXC card delivers twice the speed of ordinary microSD memory cards3 and offers the highest video recording performance available.
“The new SanDisk Ultra microSDXC card again demonstrates how SanDisk continues to expand the possibilities of storage so that consumers can benefit from our latest technology advancements,” said Susan Park, director, retail product marketing, SanDisk. “With 128GB of removable storage, consumers will enjoy the freedom to capture and save whatever they want on a smartphone or tablet, without worrying about running out of storage space.”
An Enhanced SanDisk Memory Zone App – Smarter Ways to Organize, Optimize, and Backup Android Smartphones
A new version of the SanDisk® Memory Zone app (available on the Google Play™ store in beta) lets users easily view, access, and backup all of their files from their phone’s memory in one convenient place. As a part of the SanDisk Memory Zone app, SanDisk is releasing OptiMem™, a new feature that allows Android users to enhance their phone’s internal memory by automatically transferring some of their old photos and videos to their microSD card4. OptiMem will continuously monitor the user’s mobile device memory levels, and inform them whenever the internal memory falls below a pre-defined threshold.
Compared to when the microSD card format was first launched in 2004 with 128MB of capacity, SanDisk has increased storage capacity of microSD cards 1,000 times over in less than a decade with the 128GB SanDisk Ultra microSDXC card. To enable 128GB of storage on a removable microSD card, SanDisk developed an innovative proprietary technique that allows for 16 memory die to be vertically stacked, each shaved to be thinner than a strand of hair.
“The technology used to design the 128GB Ultra microSDXC card is well in line with what mobile users expect, and demonstrates SanDisk’s commitment to mobility,” said Christopher Chute, research director, Worldwide Digital Imaging, IDC. “Being able to fit this much capacity into a microSD card smaller than a fingernail is a game changer, and expands the possibilities of what people can do with their mobile devices. The 128GB Ultra microSDXC card frees users from constant concerns around storage limitations.”
Pricing and Availability
The family of SanDisk Ultra microSD memory cards is available worldwide in capacities ranging from 8GB to 128GB with MSRPs of $29.99 to $199.99. In the U.S., the 128GB SanDisk Ultra microSDXC card is available exclusively at BestBuy.com and Amazon.com.
SanDisk at Mobile World Congress
SanDisk will be displaying the new 128GB SanDisk Ultra microSDXC memory card in the company’s Mobile World Congress booth, Stand #7A61, located in Hall 7. The company will also be displaying the new iNAND Extreme™ embedded flash drive (announced separately today).
SanDisk Corporation (NASDAQ: SNDK), a Fortune 500 and S&P 500 company, is a global leader in flash storage solutions. For more than 25 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry. Today, SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smartphones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide. For more information, visit www.sandisk.com.
© 2014 SanDisk Corporation. All rights reserved. SanDisk and SanDisk Ultra are trademarks of SanDisk Corporation, registered in the United States and other countries. iNAND Extreme and OptiMem are trademarks of SanDisk Corporation. The microSD, microSDHC and microSDXC marks and logos are trademarks of SD-3C, LLC. Android and Google Play are trademarks of Google Inc.
1 Approximations: Results and Full HD (1920x1080) video support will vary based on host device, file attributes and other factors. Compatible device required. See www.sandisk.com/HD.
2 1GB = 1,000,000,000 bytes. Actual user storage less.
3 Ordinary cards up to 5 MB/s write speed 1MB=1,000,000 bytes.
4 Download and installation required; see www.sandiskmemoryzone.com. The new OptiMem feature is available as a public beta in the Google Play store and will be generally available in early March. Please visit the Google Plus Community for more information
This news release contains certain forward-looking statements, including expectations for markets, customers and new products that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: the market demand for our products may grow more slowly than our expectations or our products may not be available in the capacities or at the prices that we expect or perform as expected, or the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K. We do not intend to update the information contained in this news release.
Monday, 02 March 2015
Latest-generation of Tightrope Carousel, BrightSign media players enable stunning videowall displays, and affordable yet dynamic large-scale networks
ST. PAUL, MINNESOTA - Tightrope Media Systems and BrightSign are evolving their partnership throughout 2015, with new innovations to more effectively power videowalls and large out-of-home networks on a tightly integrated, scalable and robust signage architecture. The two companies are leveraging each company's next-generation platforms within an integrated digital signage solution to enable these and additional benefits for their customers.
Last year at Digital Signage Expo, Tightrope and BrightSign announced a partnership to offer a very cost-effective enterprise solution with a full suite of tools. The combination of Tightrope's strengths in advanced content creation and management, and BrightSign's market-leading technology and signature reliability, results in a winning solution for any business or network operator to manage an affordable and sophisticated digital signage network.
This year at Digital Signage Expo, Tightrope and BrightSign will demonstrate seamless integration between Tightrope's Carousel digital signage system and BrightSign's next-generation XD2 players. The companies will exhibit two spaces apart (Tightrope at 2631; BrightSign at 2131), demonstrating how the integrated platform produces stunning videowall displays; as well as highly scalable and manageable networks for enterprise-level businesses and organizations.
New features of the integrated platform including portrait mode display and H.264 video streaming support to enhance visual capabilities for any signage network or application. Additionally, newly available media player synchronization for videowalls ensures that Carousel can drive content to multiple BrightSign players, which collectively deliver video and graphics across many panels for cohesive output and display of stunning visual content.
BrightSign XD2 networked media players, to be shown in the North America for the first time at Digital Signage Expo, all feature faster HTML5 and graphics processing; as well as Power over Ethernet (PoE) capability to simplify the powering of BrightSign players in remote locations. The complete XD2 portfolio includes:
- BrightSign XD232, a networked interactive player capable of full HD 1080p60 video decoding and simultaneous content playback from local, networked and streaming sources
- BrightSign XD1032, a networked multi-control interactive player that adds support for pure digital and surround sound audio
- BrightSign XD1132, a networked multi-control interactive player that adds support for live TV playback via an HDMI input and live TV player
Users of the integrated platform will also benefit from Carousel 6.5's faster processing power, which accelerates content rendering at the creation levels. The faster upfront rendering ensures quicker delivery to BrightSign media players across networks of any scale.
BrightSign CEO, Jeff Hastings, agrees that the partnership is beneficial for customers across all vertical markets. "Our respective companies are committed to technology innovation and continued integration work to provide our integrators, VAR's and end-users a leading solution for sophisticated and robust digital signage roll-outs in all shapes and sizes."
Eric Henry, signage solutions lead, Tightrope Media Systems, adds that the evolving relationship between the two companies includes cooperative research and development efforts to ensure continued innovation across the integrated Tightrope/BrightSign platform.
"We continue to bring more depth to our partnership, with dedicated project managers from both companies working together to develop new features and functionality for our combined customer base of resellers, integrators and end users," said Henry. "Digital Signage Expo is an excellent opportunity to demonstrate the most recent innovations from our combined efforts."
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign 4K players offering state-of-the-art technology and unsurpassed performance, BrightSign's products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.
About Tightrope Media Systems
Founded in 1997, Tightrope Media Systems is the pioneer of web-centric digital signage and broadcast automation systems. It provides station automation, video servers, Internet video on demand, live streaming, the Carousel Digital Signage system, and ZEPLAY, a multi-channel instant replay machine for stadiums, arenas and Outside Broadcast vehicles. Tightrope's award winning systems are used throughout the world. You can reach Tightrope Media Systems at (866) 866-4118 or visit them on the web at http://www.trms.com.
Monday, 02 March 2015
The change comes after the company completed a major rebranding exercise earlier this week. The initiative included an updated logo as well as a new and improved website http://www.slabbkiosks.com.
Las Vegas, Nevada (PRWEB) - Slabb, Inc has been in the kiosk manufacturing and distribution business for the past 12 years. Despite being well known for their superior kiosk products and interactive signage, the company’s President, Peter te Lintel Hekkert thought it was time for a change. “As with all things, change is inevitable. Despite our continued success and name recognition, we thought it was time to better define our brand and product offering while ensuring that we continued to benefit from the Slabb name which has become well-known in the kiosk industry.”
The name change to SlabbKiosks now clearly outlines the company’s business line. The new logo, comprises the company name, SlabbKiosks, familiar tag line ‘The Public Touch Company’ and three cubes which represent the three factors that are crucial for any successful kiosk deployment – hardware, software and implementation/post production.
Users of the company’s new website (http://www.slabbkiosks.com) can obtain more detailed information about the kiosk purchase process including the range of models available from the company as well as their various industry solutions. It also features some of their more recent standard and custom design solutions currently being used by satisfied customers. The site also allows potential customers to request a quote or access the company’s online assistant for further information. The site is user-friendly and well-laid out, allowing visitors to easily find the information they need. The company remains committed to providing high quality, affordable kiosks for any industry.
SlabbKiosks is a leading international manufacturer and distributor of cost effective, interactive kiosks. The company has installed and customized interactive kiosks for thousands of clients in over 150 countries and distinguishes itself from the competition by offering the latest in technological advancements including the wireless kiosk, while utilizing high quality components with designs that facilitate quick and efficient maintenance of their units.
Thursday, 26 February 2015
VANCOUVER, British Columbia /PRNewswire/ -- As part of a new agreement, Ingram Micro Mobility will integrate with iQmetrix's industry-leading RQ Retail Management system to provide its retail customers with real-time point-of-sale (POS) and inventory visibility.
Ingram Micro Mobility works with the world's largest and best known retailers, device manufacturers and network operators, handling one in three mobile devices in the United States. iQmetrix RQ Retail Management enables retail staff to serve customers faster, more efficiently and with greater confidence than ever before. Retailers can integrate a carrier's activation system, automate payment processing and create an audit trail to determine an item's exact location at any time.
"Ingram Micro Mobility's vast product and accessory portfolio makes this relationship ideal for our comprehensive RQ solution," says Christopher Krywulak, iQmetrix's President and CEO. "But beyond the products themselves, Ingram Micro Mobility brings a wealth of technology and retail-industry experience to our partner ecosystem. The possibilities for our companies are endless."
The Ingram Micro Mobility-RQ integration is slated for the upcoming version of RQ (v4.19), and features an automated inventory system that links processes and information from RQ directly to the supplier, which creates an efficient and intelligent inventory system.
"iQmetrix is an important part of the North American mobility industry, as partners and customers use iQmetrix and its technologies on a daily basis," says Bashar Nejdawi, Executive Vice President, Ingram Micro and President, North America, Ingram Micro Mobility. "We see the successful impact iQmetrix's key technologies make in the mobility industry. We're hopeful that working together will benefit our mutual customers."
At iQmetrix, we are passionate about retail. Our purpose is to create great experiences for retailers, their employees and the end consumer. Our products bridge the gap between physical and virtual retail channels, offering the latest in retail management and customer experience technology. XQ Interactive Retail brings elements of online and mobile shopping experiences into the physical store to engage and educate shoppers during the purchase process. RQ Retail Management is a complete system for managing all aspects of a store chain operation, including POS, ERP, inventory and HR. XQ and RQ allow users to effectively manage back-of-house operations and the in-store customer experience. Founded in 1999, iQmetrix is a privately-held software as a service (SaaS) company with offices in Canada, the U.S. and Australia. www.iQmetrix.com
Ingram Micro Mobility delivers supply chain, distribution and recovery solutions across all aspects of the mobility device lifecycle, through responsiveness and focused execution. The Mobility business unit helps boost accessibility of connected and mobile devices, wearables, machine-to-machine technologies and accessories in the marketplace by solving customers' complex logistical challenges. Ingram Micro Mobility's device lifecycle services include capabilities such as warehousing, software loading, e-commerce, advanced planning, order management, accounts receivable and credit management, end-user fulfillment, and reverse logistics, including wireless device repair, triaging, refurbishment and recycling services. Visit ingrammicro.com/mobility.
About Ingram Micro Inc.
Ingram Micro helps businesses realize the promise of technology™. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead. Discover how Ingram Micro can help you realize the promise of technology. More at ingrammicro.com.
Wednesday, 25 February 2015
Pittsburgh, PA - Industry Weapon and Storeworks showcased a new communication solution for retailers looking for effective targeted marketing and personalized brand experiences. Leveraging Bluetooth Low Energy (BLE) technology, Industry Weapon’s CommandCenterHD platform and Pivot by Storeworks’ BYOD mobile app, Shoppers are engaged with relevant communications on both digital signage and their personal mobile devices.
With the solution, shoppers will be exposed to dynamic content designed specifically for their buying habits based on consumer intelligence. No longer are shoppers bothered by fruitless communications intended for limited buying personas.
“Low Energy Bluetooth beacon technology provides our customers with an excellentopportunity to tailor their digital signage content to be even more relevant to the consumer. The result provides the consumer with a greater affinity to the customer’s brand.”
-Christian Armstrong, Director of Client Services, Industry Weapon
Brand affinity is not to be taken lightly. According to Gartner Group, 80% of a retailer’s future revenue will come from just 20% of their existing customer base.
“By focusing on and rewarding their most loyal customers, retailers have the potential to save millions in wasted marketing efforts chasing someone with zero brand loyalty. Utilizing the rich data of a robust loyalty program and our Pivot BYOD app, in conjunction with BLE technology, retailers can focus their efforts on those guests that truly impact their bottom line and give them a one-of-a-kind experience that reinforces loyalty to their brand.”
- Troy Stelzer, President, Storeworks Technologies
The technology works in a multi-faceted system: Shoppers enter the store with the retailer’s opt-in app preloaded onto their mobile device. Beacons, placed strategically throughout the store, engage the mobile app via Bluetooth as shoppers cross over invisible thresholds. The smartphone communicates the beacon’s ID number to the phone, prompting the device to communicate with the in-store POS server. The POS in turn responds by triggering targeted content to in-store digital signage while simultaneously presenting a tailored offer to the shopper’s mobile devices.
For example, as Rose, a female millennial shopper walks past the beauty section of a department store, the system will communicate relevant demographics and information from Rose’s BYOD profile to the server. Digital signage would then play pre-loaded messages advertising the store’s latest cosmetic products that complement Rose’s profile and likely intent. Simultaneously, an exclusive offer for the same products will be delivered to Rose’s mobile device reinforcing the message and further enticing her to buy.
Industry Weapon and Storeworks debuted the new solution in the HP booth (#3134) at the National Retail Federation (NRF) Conference, January 11-14th in New York City. This solution is just one example of how digital signage software is able to integrate with multiple technology devices to streamline marketing activities and enhance overall shopping experiences. As POS, beacon and digital signage technology continues to evolve and converge, retail brands will reap endless benefits.
About Industry Weapon
Industry Weapon (www.industryweapon.com), a digital media company, specializes in simplifying and advancing the applications of digital signage. Their SaaS solution, CommandCenterHD, enables subscribers to design, schedule and publish multimedia content and integrated data sources to screens, kiosks, tablets and mobile devices. Industry Weapon’s solution is suited for all industries and includes 24/7 free training and support along with design and creative services.
Storeworks (www.storeworks.com), is a preeminent Store of the Future consultancy and technology implementations partner focused on transforming retail brand experiences through the thoughtful application of technology. Storeworks breathes life into retailers’ vision by incorporating solutions that engage customers whenever, wherever and however they want, with seamless brand harmonization.
Pivot by Storeworks is a dynamic, enterprise platform that allows retailers to seamlessly adapt to meet the constantly shifting demands of today’s consumer. Designed specifically for Tier 1 retail, Pivot, both device and OS agnostic, is built on a software solution framework focused on reusable architecture containing business rules, services, and a suite of features that provide a wide range of retail functionality, and capable of running on consumer & associate mobile devices, kiosks or other self-service platforms, and traditional brick and mortar registers.