Richfield OH. -
Vivid Digital Concepts (VDC), the premier franchisor in the digital sign industry, is pleased to announce the continued expansion of its Private Advertising Networks.
Vivid Digital Concepts began franchising in November 2009. VDC franchisees are awarded the right to develop digital advertising networks in an exclusive geographic territory. The advertising network is deployed via flat screens sized up to 42’’ that are located in highly-visible, high-traffic local businesses. The network of screens provides local, relevant content to area residents and an opportunity for advertisers to reach a targeted audience at very reasonable cost-per-viewer. Advertisers on the Vivid Ad Network are able to gain tremendous exposure through 10-15 second full motion ads that are displayed up to 250 times per day on network screens. The ads themselves are essentially mini-TV commercials designed to showcase a business and engage viewers.
Besides the full-motion advertisements, the screens also display local weather, news and community information. “The screens really become a touch-point of information and entertainment for the local community,” says Deborah Naegle, President of Vivid Digital Concepts; she continues: “it isn’t just about the advertising, rather the ads are there to help drive the local economy and attract new customers.”
Along with a corporate-owned and operated network in Northeast Ohio, in the past year, franchises have opened in the following locations:
• Orlando, FL
• Charlotte, NC
• Detroit, MI
• Pittsburgh, PA
• Denver, CO
• Dallas, TX (2 locations)
• Beaverton, OR
• West Cleveland, OH
About Vivid Digital Concepts
Vivid Digital Concepts, based in Northern Ohio, installs and manages Private Digital Screen Advertising Networks. Vivid Digital Concepts’ Advertising Networks focus on driving local business markets by providing relevant news, information and dynamic advertising for the community. Currently, Vivid Digital Concepts reaches thousands of network viewers per month in 10 cities.
The company believes in “Thinking Outside the Screen”© to reach viewers and provide a much-needed alternative to print advertising for local businesses. Vivid Digital Concepts is also the first franchise company solely dedicated to Digital Screen Advertising Networks. The company has developed a unique B2B sales model, with a focus on reoccurring revenue, for sales-driven individuals. VDC franchise owners acquire the rights to develop exclusive advertising networks. Franchise opportunities still exist in many areas across the United State.
