Washington, November 19, 2010 – The National Retail Federation and Digital Screenmedia Association (DSA) have announced a special pavilion for the NRF 100th Annual Convention & EXPO, January 9-12, 2011 in New York. The Digital & Outdoor Signage Pavilion, which will be featured on the EXPO floor, will showcase the latest and hottest signage capabilities – both outside of the store to get them in as well as inside the store to keep them captivated. This area of technology is moving very quickly and retailers need to see what must be integrated into their stores for both increased profit, tracking capabilities, cross selling and unique branding.
“Since digital and outdoor signage is such an essential part of the retail experience, we are thrilled to be able to bring this to our convention attendees,” said Susan Newman, Senior Vice President Conferences, NRF. “Retailers of all sizes will easily benefit from what the pavilion has to offer. We are thrilled to work with DSA as we celebrate our 100th convention anniversary.”
“Like everything else in this world, signage has gone digital. Retailers are intrigued by the power of full motion video and graphics to attract customers, as well as the ability to update messages in real time,” said David Drain, Executive Director of the DSA. “We are really pleased to be working with NRF on this initiative and I give kudos to them for continually bringing solutions to their show that make it a must-attend event.”
Companies exhibiting in the pavilion include:
• Conexus World
• Cybera, Inc.
• DT Research
• FootFall – An Experian Company
• Glancetron Co., Ltd.
• Imprint Plus
• Industry Retail Group, Inc.
• Intello Technologies
• InVue Security Products
• Janam Technologies LLC
• Lawrence Metal Products
• Omnivex Corporation
• Oncue Technologies
• Planar Systems, Inc.
• Radical Computing Corporation
• SOTI, Inc.
• Wachter Network Services
Retailers can register for a free EXPO pass at: www.nrf.com/annual11.
About the Digital Screenmedia Association (DSA)
With over 660 members, the purpose of the DSA is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets, including retail, as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, tradeshow organizers and service companies. www.digitalscreenmedia.org.
About the National Retail Federation (NRF)
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2009 sales of $2.3 trillion. www.nrf.com.