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Thursday, 03 February 2011
Russia, Moscow – DigiSky, one of the CIS market leaders in providing integrated media experiences for business, announced that it has been chosen by world leader in furniture retail IKEA as a preferred partner approved for narrowcasting service of the media content to all of its locations in Russia. The partnership will be based on the long term base and will start from music and message services.

DigiSky distributes all the content trough its own technical platform and updates for the music and messages will proceed on a daily basis. All IKEA stores will be controlled and managed from one center in Moscow which is located at DigiSky Broadcasting department. DigiSky will create individual play-lists and program different music formats to accommodate varying shopper demographics across different regions. IKEA stores are located thousands kilometers from each other in different time zones and this will be taken into account during music and massage planning.

To optimize the cost of the project for the customer DigiSky will use satellite distribution system (SDS) which covers all the territory of Russia through double satellite solution

IKEA is the world's largest furniture retailer, privately held, international home products company that designs and sells ready-to-assemble furniture, appliances and home accessories. The IKEA vision is to create a better everyday life for the many people. The business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.The IKEA product range focuses on good design and function at a low price. It offers home furnishing solutions for every room in the home.

About DigiSky

DigiSky is a modern company, satisfying the needs of different groups of customers in such industries as: Retail, Fitness, Banking, Hospitality, etc. As the leading regional provider of creative and customized media solutions for different businesses, DigiSky is the industry’s end-to-end services provider for Digital Signage, branded music, messaging, media programs and systems integration services. DigiSky is a privately held company established in 2004 with offices in Russia and Ukraine. DigiSky provides true end-to-end solutions to more than 50 clients in CIS market including: METRO CC, OBI, Castorama, IKEA, Real, Mega, Sber Bank , Selgors CC, Bin Bank,Okey, Dream House, Strata Partners and many others. DigiSky and it's 50 certified partners support via satellite and terrestrial networks the customer's networks located on the large territory: 3000 km from north to south and 9000 km from west to east. DigiSky works closely with the clients and is focused on achieving the best solutions for the customers.
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