Thursday, 26 April 2012
AsomaTV migrates its high-profile shopping mall network to BroadSign SaaS and will use the platform for all new installations
MADRID, Spain and MONTREAL,/PRNewswire via COMTEX/ -- AsomaTV, an operator of several digital signage networks in Spain, has deployed BroadSign's Software-as-a-Service at all existing networked locations and will be using the platform for future installations from now on.
The migration from legacy software has involved 110 screens in 15 major shopping malls, most of which are located in Madrid. AsomaTV has also converted 30 of its 250 gym locations from static advertising to BroadSign-powered digital signage and is planning to complete the conversion in 2012, intending to expand the network to 500 gyms by 2014.
At the moment, AsomaTV is also conducting pilots for future digital signage networks in Spain's largest private hospital group and in a Catalonia-based drugstore cooperative uniting 300 pharmacies.
In addition to running their own networks, AsomaTV acts as an outsourced operator of several corporate digital signage networks across Spain.
CTO of AsomaTV Robain de Jong says that BroadSign's automation-focused functionality was a welcome relief after "five years of micromanaging playlists, manual troubleshooting and the lengthy, painful process of installing and configuring players at new locations." By contrast, BroadSign technology made it possible for AsomaTV to migrate their entire mall network to the new software remotely, in just one day, and allowed the company to drastically cut down the time spent on scheduling and monitoring campaigns.
"BroadSign gives you peace of mind," said Robain de Jong. "You just know it works. And no matter what the requirements of your customers are, BroadSign allows you to meet them. We are no longer afraid of remote installations. We configure client players in our operations department, then we ship them to the client and we know that as soon as they plug them in, everything works."
AsomaTV's content loops in the shopping mall network are 90 seconds long, comprising 10-second advertising spots targeted for each location. The four-minute loop in the gym network is a mix of advertising, location-specific messaging and "infotainment" feeds.
The network has numerous repeat advertisers, with such brands as Unilever, Procter & Gamble, Telefonica, Orange, Vodafone, Subway, McDonald's and Kentucky Fried Chicken among them. Campaign effectiveness surveys have shown up to 20% increase in sales for some of the categories of products advertised.
The average Cost-per-Thousand-Impressions (CPM) on AsomaTV is 2-5 euros. The network runs both national and local campaigns, and advertising sales are handled by a third-party media rep as well as by the in-house sales force.
AsomaTV's high-profile locations give their advertisers exposure to affluent segments of densely populated markets of Madrid, Barcelona, Sevilla, Valencia and Bilbao.
According to AsomaTV, showing the capabilities of BroadSign software during demos to corporate clients has helped the company win a number or contracts for operating their networks. The ability to generate accurate proof-of-play reports has also played an important role in winning over advertising-based networks.
AsomaTV is a leading digital signage network operator in Spain. The company owns and operates networks in major shopping malls, most popular gyms, hospitals and pharmacies. AsomaTV also acts as a third-party operator of several corporate digital signage networks across Spain.
AsomaTV provides a full range of digital signage services - from network operations and campaign management to content production and network maintenance.
To learn more, visit www.AsomaTV.com , or contact:
Robain de Jong+34607342660 (mobile phone)firstname.lastname@example.org
BroadSign International Inc. is the leading worldwide provider of Software-as-a-Service for digital signage networks.
The software allows networks to target out-of-home audiences, place advertising or promotional campaigns, play back scheduled content on each screen and account for campaign performance.
Some of the world's largest and most successful digital signage networks run on BroadSign's platform. They take advantage of its comprehensive functionality, reliability and virtually unlimited capacity for growing networks without adding personnel. BroadSign is consistently ranked among the top 3 global digital signage software suppliers. The company received the 2012 Global Growth Leadership Award in the Digital Signage Software market from Frost & Sullivan.
BroadSign's Software-as-a-Service model offers digital signage networks the freedom to enjoy the full potential of the most advanced software without the burden of building out, staffing and maintaining their own hosting infrastructure.
BroadSign has extensive expertise in digital signage software, media, advertising, and information technology. The company's R&D team delivers the fastest time-to-market development of both forward-looking functionality and the features to meet its clients' short-term needs.
BroadSign also enables multi-network campaign execution for DOOH media aggregators via its Open API platform. BroadSign's corporate office, operations, support and development facilities are in Montreal, Canada.
For more information about BroadSign Digital Signage Software-as-a-Service, visit www.broadsign.com .