The DSA is thrilled to welcome The Basement to the family. Based out of Indianapolis, they help you Stay Fascinated.
Company: The Basement (Member Profile page)
Where is The Basement headquartered? Indianapolis, IN
You can find us online at our website, Twitter, Facebook, Google+, YouTube, and LinkedIn.
What is The Basement's Elevator Pitch? Building on a foundation of interaction design, marketing and animation principles, our designs fuse objective, functionality and appeal. Throughout each project, we set out to create worth for your audience. Something worthy. Something worthwhile. The Basement has conceived, designed, developed and animated for Fortune 500 brands and audiences that reach into the millions.
The Basement was founded in 2007 by Brian Phillips and Jacob Leffler, and has nabbed several industry awards, including a National Addy, W3 Awards, and International Creativity Awards.
About You: Jacob Leffler, President:
Jacob oversees operations and business initiatives for The Basement. Sometime in the latter 90’s between the commercialization of the internet and the final episode of Married with Children, Jacob began his career in advertising. His career highlights range from managing objectives and production for several international brands, to navigating start-ups through hyper growth, venture capital and growing them during industry recessions. In 2007, he co-founded The Basement with Brian Phillips, their third successful private company launch. He has used his industry wisdom, marketing strategy and technical expertise to engineer solutions for hundreds of digital projects and campaigns, receiving client appreciation and industry awards in the process. Jacob belongs to a few hand-picked advertising and media organizations and enjoys volunteering through community organizations whenever he gets the chance.
What do you think about the current digital signage/digital out-of-home landscape? There are an ever-growing variety of screens, new technologies and capabilities to offer to the end user. However, at the end of the day, great storytelling, big ideas and creating unforgettable interactions create the biggest impact.