A pilot test to connect with shoppers outside the store in an interactive experience that connects shoppers with the brand through their smartphones. This is a very cool interactive shopping experience.
"I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."
Director, Gobal Marketing & Communications
Platt Retail Institute