Blog: Paul Flanigan 

Paul Flanigan (Bio)
DSA Executive Director

Tuesday, 01 October 2013

This is very cool (or hot? pick your pun):

But I have one suggestion: Instead of showing me what I should be wearing now, show me what I might need for later today or tonight.

I love that they took the most timely and relevant thing everyone looks for (the weather) and built a real-time advertising model out of it. With a forecast, they could double their advertising. And, if I was near a shop, I may just stop in a buy that umbrella I forgot because it wasn’t raining this morning.

Either way, this is pretty slick. (Ba dum dum.)

Posted by: Admin AT 02:29 pm   |  Permalink   |  0 Comments  |  Email
Tuesday, 04 December 2012
A pilot test to connect with shoppers outside the store in an interactive experience that connects shoppers with the brand through their smartphones. This is a very cool interactive shopping experience.



You can see the full press release here.

Found via DigitalBuzz
Posted by: Paul Flanigan AT 10:31 am   |  Permalink   |  0 Comments  |  Email
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