This is very cool (or hot? pick your pun):
But I have one suggestion: Instead of showing me what I should be wearing now, show me what I might need for later today or tonight.
I love that they took the most timely and relevant thing everyone looks for (the weather) and built a real-time advertising model out of it. With a forecast, they could double their advertising. And, if I was near a shop, I may just stop in a buy that umbrella I forgot because it wasn’t raining this morning.
Either way, this is pretty slick. (Ba dum dum.)