Alan Schulman, CEO and Chief Creative Officer for the Digital Innovations Group, tells Phil Cohen it's time to move away from the old model of counting impressions to focus on engaging and rewarding the consumer through content.
Phil Cohen talks to NEC's Graeme Spicer about why content is important to the company. Other topics include working with clients and partners to develop content and the convergence of digital signage technologies and services.
“Participating in the Digital Screenmedia Association enables us to keep a pulse on the industry. It gives us access to a wealth of experts to share ideas and enables us to build more effective solutions for our clients.”
Entrepreneur in Residence NUtech Ventures, Inc.