The Perspective 
Tuesday, 24 April 2012
George Yunis is a visionary in the digital signage industry. As senior director of creative services for ARAMARK, he has catapulted this food service organization, which serves seven verticals in the U.S. and markets in 22 countries, to the forefront of digital signage leadership. His goals focus on achieving higher levels of consumer engagement through more connected brand experiences in the client environments ARAMARK supports.

George Yunis wasn't able to attend the awards ceremony in person, so he sent this video acceptance speech.
From a digital signage network that began less than three years ago with three locations, this year the network is on track to reach 1,000 screens in more than 200 sites across five market verticals. Perhaps most unique, his digital signage network vision to create a single content platform and design strategy for vastly different ARAMARK business segments and consumer audiences is a working and thriving reality. For these reasons and others below, he was named DSA’s Industry Deployer of the Year for 2012.   
ARAMARK creates and provides content for its place-based digital network serving many of its client’s venues. It has staked a claim to creative digital signage deployments and engaging content, according to partner NEC Display Solutions.

Together with the ARAMARK digital signage technology team and partnering with business leaders in sports & entertainment, healthcare, higher education and more, his creative services team developed and implements research-driven menu design strategies that focuses on key menu options while reducing customer decision and wait times.

Partnered with the ARAMARK Digital Signage Technology Team, Yunis and lead designer Steve Willison have optimized content development to achieve deployments that are at or near the lowest cost points in the industry with highly effective operator support to provide consistent experiences and outcomes across the enterprise. Constantly learning and adapting, the ARAMARK DSN Team is working diligently to integrate other digital channels, and is now aiming their focus on implementing user-generated content with social and mobile media integration.     
While some food service organizations are focused on deploying menu boards to meet forthcoming FDA guidelines alone; partnering with enterprise colleagues, Yunis and his team are taking a more forward-looking and collaborative approach to communicating wellness. One example is leveraging digital displays and traditional P-O-P to better inform, highlight, educate and engage consumers on healthier food and beverage decision-making. In another case at a major children’s hospital on the East Coast, Yunis spearheaded the digital deployment of a food court, offering a variety of ethnic and other themed food stations. While not unique in and of itself, menu items on the digital signs are constantly being refreshed by the local managers -- keeping adult patrons apprised of daily changes in menu items and prices -- while integrating child-focused brand characters and identity.    
Constantly educating, designing, advocating, and ultimately implementing innovative cross channel digital solutions, the ARAMARK team focuses on connected experiences, connected environments and connected consumers all converging on the key objective of ever-better consumer experiences that drive demand and inspire active loyalty with consumers and clients. His reputation in the digital signage industry has not gone unnoticed.

Yunis is frequently invited to speak at industry events and on panels, serve on industry boards, and can be found on YouTube videos, offering his vision for the digital signage industry and its nexus with business. Moreover, Yunis has established personal and powerful knowledge-sharing relationships with industry peers, clients, colleagues and operating teams he supports, helping them better understand the necessary strategy and tactics to best leverage digital signage for maximum business impact and better consumer experiences.
-Philip Anast, Account Manager, Tech Image (for NEC Display)
Posted by: David Drain AT 09:55 am   |  Permalink   |  0 Comments  |  
Sunday, 01 April 2012
The 2012 DSA Industry Excellence Awards, which recognize the best digital signage, mobile, self-service and interactive kiosk technology projects were presented recently at an event in conjunction with Customer Technology Engagement World.
The Digital Screenmedia Association has announced the winners of its DSA Industry Excellence Awards, which honors the best digital signage, mobile and self-service kiosk technology deployments across all vertical market segments.
The awards were presented during a gala event at The City Club of San Francisco, in conjunction with the Customer Engagement Technology World trade show and conference.
The 2012 winners are:

Network Operator of the Year

Monster Media

Industry Deployer of the Year

George Yunis, ARAMARK

Screenmedia Integration Award

SoloHealth Station by SoloHealth

Best Corporate Communications Deployment – Self-Service / Interactive Kiosks

Project: Kiosk solution for delivery confirmation at Deacero metal processing facility
Client: Deacero
Submitted by: Alveni

Best Digital Out-of-Home Campaign Deployment – Self-Service / Interactive Kiosks
Project: Kraft Diji-Touch
Client: Kraft Foods
Submitted by: Intel Corporation
Best Financial Services Deployment – Self-Service / Interactive Kiosks
Project: Digital Marketing & Merchandising Network
Client: Zions Bank
Submitted by: Broadcast International
Also contributing: Thomas Arts
Best Healthcare Deployment – Self-Service / Interactive Kiosks
Project: Joe DiMaggio Children's Hospital Interactive "PLAY" experience
Client: Joe DiMaggio Children's Hospital at Memorial West
Submitted by: vislogix
Also contributing: Creative Arts Unlimited
Best Retail Deployment – Self-Service / Interactive Kiosks
Project: Digital HearMe Sound Station
Client: Build-A-Bear Workshop
Submitted by: Nanonation
Best Travel/Hospitality Deployment – Self-Service / Interactive Kiosks
Project: ComQi & CTM’s ExploreBoard
Client: CTM Media Group Inc.
Submitted by: ComQi
Best Digital Out-of-Home Campaign Deployment – Digital Signage
Project: ASICS New York City Marathon Campaign
Client: ASICS
Submitted by: Inwindow Outdoor
Also contributing: CBS Outdoor, Vitro and OAG
Best Entertainment/Gaming Deployment – Digital Signage
Project: Georgia Aquarium Digital Box Office Solution
Client: Georgia Aquarium
Submitted by: Allure Global Solutions
Best Financial Services Deployment – Digital Signage
Project: Digital Marketing & Merchandising Network
Client: Zions Bank
Submitted by: Broadcast International
Also contributing: Thomas Arts
Best Government Deployment – Digital Signage
Project: Boston Convention & Exhibition Center Marquee and Video Wall
Client: Massachusetts Convention Center Authority
Submitted by: Sensory Interactive
Also contributing: Daktronics, Utile
Best Healthcare Deployment – Digital Signage
Project: Saint Luke's Hospital History and Donor Walls
Client: Saint Luke's Health System
Submitted by: Sensory Interactive
Also contributing: R2W, Forcade Associates
Best Corporate Communication Deployment – Digital Signage
Project: Joy Mining Machinery Signage (Black Box iCOMPEL)
Client: Joy Mining Machinery
Submitted by: Black Box
Best Food Service Deployment – Digital Signage
Project: Restaurant Associates at the American Museum of Natural History
Client: Compass Group Restaurant Associates
Submitted by: ComQi
Best Retail Deployment – Digital Signage
Project: Westfield Olympic Mall London by Esprit Digital
Client: Westfield Shoppingtowns Ltd.
Submitted by: Esprit Digital Ltd.
Best Travel Deployment – Digital Signage
Project: Washington State Ferries
Client: Washington State Ferries
Submitted by: Four Winds Interactive
Best Digital Out-of-Home Campaign Deployment – Mobile
Project: Screach Interactive Mulitplayer Billboard Game
Client: Insurance
Submitted by: Screenreach Interactive
Also contributing: Ocean Outdoor
Best Entertainment Deployment – Mobile
Project: X2O Rogers Cup Experience
Client: Cisco Systems
Submitted by: X2O Media
Best Retail Deployment – Mobile
Project: The Smart Antenna
Client: PinPoint Media Group
Submitted by: iSIGN Media Corp.

Best Travel Deployment – Mobile
Project: Copa Airlines Goes Mobile
Client: Copa Airlines
Submitted by: NCR Corporation

"The quality of the submissions was really high this year," said David Drain, DSA Executive Director. "Our mission is to advance the growth and excellence of digital screenmedia and these award-winning projects provide outstanding examples of what an effective customer engagement technology project looks like."
A prestigious panel of judges was assembled for the DSA awards:
Self-Service Kiosk Award Judges
  • Sarah Canepa Bang, President/COO, FSCC 
  • Jeff Kent, Chief Technology Officer , Cineplex Entertainment 
  • Dan LaFayette, Sr. Solutions Research Analyst, Lowe's 
  • Faith MacPherson, Director HR Transactional Services, Avery Dennison 
  • Jared Miller, Managing Director - Self-Service & Emerging Technology, United Airlines 
  • Jennifer Nye, Associate Manager, Retail Channel Marketing, Kohler 
  • Frank Roscoe, Director of SSM Division, Qpay 
  • Janet Webster, President, Creative Solutions Consulting
Digital Signage Award Judges
  • Lyle Bunn, Strategy Architect, BUNN Co. 
  • Magda Gonzalez , Marketing Manager , Westfield Media Group 
  • Pat Hellberg, Owner, Kaicon 
  • Polly Hillert, Corporate Communications, USAA 
  • Eric Himes , Director, Digital Media Services, Marshall University 
  • Gary Kayye, Founder, rAVe [Publications] 
  • Mark Lopez, Director of Digital, Two West 
  • Cindy Lycans, Center Operations Program Mgr, U-Haul International 
  • Joe Matriss, Managing Director, Park Cast Network 
  • Shonan Noronha, Editor, IT AV Report 
  • Barnaby Page, Editor, 
  • Sean Scott, President, 
  • Ken Werner, Principal, Nutmeg Consultants 
  • Russell Young, Director, Strategic Alliances, SapientNitro
Mobile Award Judges
  • Lyle Bunn, Strategy Architect, BUNN Co. 
  • Sarah Canepa Bang, President/COO, FSCC 
  • Mike Cearley, SVP, Digital Strategy, Fleishman-Hillard 
  • Jared Miller, Managing Director - Self-Service & Emerging Technology, United Airlines 
  • Dave Soper, Innovation Officer , Lincoln Financial Group 
  • Janet Webster, President, Creative Solutions Consulting 
  • James Wester, Editor,
Posted by: David Drain AT 10:34 am   |  Permalink   |  0 Comments  |  
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