The Perspective 
Wednesday, 07 August 2013

By Bill Lynch, DSA President

We’re all faced with multiple challenges in our work lives including tight deadlines, hitting our numbers, getting product to the market, unexpected emergencies and so on. Often, these challenges begin to consume our days, weeks and months. 

The challenge is magnified even more when we consider the rapid changes in technology. But, one runs the risk of becoming bogged down in the day-to-day and losing sight of the long-term objectives and plans. Finding a balance between one’s immediate priorities and future plans requires focus, perseverance and flexibility. 

With August upon us, now is the perfect time to assess your performance, identify weak spots and adjust accordingly. A key part of your assessment should include how you are keeping apprised of the market changes, new products, new strategies and the potential impact on your business. Ask yourself: “What am I doing to improve my business awareness and my professional network?” 

If your answer comes back “not much” or “I could do better,” make the effort to develop a plan to build upon your education and expand your business connections. 

The DSA is working hard to provide plenty of opportunities to accomplish both of these objectives. As you may know, we held our first Symposium in May of this year. The response and reaction to this unique event was overwhelming. One hundred percent of the survey respondents said they found the Symposium met their expectations and they would attend again. One of the key aspects of the Symposium is the intimate atmosphere that encourages meaningful conversations, the exchange of ideas, and lasting business relationships. 

Based upon that response, we have elected to hold another DSA Symposium, September 5-6 in Chicago. The agenda and topics are geared toward all aspects of our industry: branding, strategy, aesthetics, interactivity, engagement and future trends. 

The other key event for 2013 is Customer Engagement Technology World (CETW), being held November 6-7 in New York City. CETW was a leader in identifying the technological convergence we call the omni-channel. Their vision and leadership is proven in their lineup of speakers, presentations and exhibitors. This year’s show is looking to be the strongest ever and the DSA is proud to be both a partner and a contributor to the show. Please join us in New York!

These two events provide all of us an opportunity to engage one-to-one with our partners and our clients. Do yourself a favor: invest in yourself and your company by participating in these events. You won’t regret it. 


Posted by: Bill Lynch AT 08:41 am   |  Permalink   |  0 Comments  |  
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