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The Perspective |
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Tuesday, 11 November 2014
The DSA Crown Awards, in its fourth year, recognizes excellent digital out-of-home content through the use of digital signage, interactive, kiosks and mobile.
The Digital Screenmedia Association (DSA) has announced the winners for the fourth annual DSA Crown Awards, which recognizes excellence in digital out-of-home content.
 The DSA Crown Awards ceremony was held in New York City at the Paramount Theater at the Hard Rock Cafe in Times Square on November 5, following the first day of Customer Engagement World. The DSA Party at the Hard Rock was hosted by Artisan Mobile and presented by Scanalytics and Synnex.
The categories for the content awards were Point of Sale, (content on screens in store catering to the shopper); Point of Transit, (reaching people are on the go, such as at airports and with digital billboards); and Point of Wait, (places where people have dwell time such as banks, elevators and doctor’s offices).
The awards ceremony was co-hosted by Keith Kelsen, CVO of 5th Screen Digital, and author of Unleashing the Power of Digital Signage, and Bob Moul from Artisan Mobile, the host of the party and awards ceremony.
The winners are:
Category – Point of Sale (content budget of $10,000 or more)
Gold: Bank of Ireland, submitted by RMG Networks
Silver: Titanfall Video Wall Experience at the Microsoft Stores, submitted by Synect Media
Bronze: AT&T Flagship Store, Beats Music Promotion, submitted by MaxMedia
Category – Point of Sale (content budget less than $10,000)
Gold: LG UHD Wall, submitted by Two West
Silver: Digitizing Argos, submitted by Scala
Bronze: WAND, submitted by WAND Corporation
Category – Point of Wait ($10,000 or more)
Gold: Aria Resort & Casino, submitted by Verifone
Silver: Sprint Live Pro, submitted by Two West
Bronze: Sprint WeGo - Product Video, submitted by Two West
Category – Point of Wait (less than $10,000)
Gold: Sprint Store Virtual Queue, submitted by Two West
Silver: Quaker Steak and Lube, submitted by Insteo
Category – Point of Transit ($10,000 or more)
Gold: San Francisco International Airport, submitted by Omnivex
Silver: SIEMENS SU2C The Baton Pass in Times Square, submitted by ABC Creative Services
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content, Anne White of hybris, Manolo Almagro of TPN Retail, Noah Sarff of The Basement, and Keith Kelsen of 5th Screen.
Each of the entries were scored independently by the judges, who took the following into consideration:
- Did the content meet the objectives?
- Was the content engaging?
- Did the content fit the environment?
- Did the content fit the audience?
The scores were ranked in each category to reveal the winners.
“The content continues to improve at both budget levels, and we are seeing outstanding content on so many cross platform channels,” said Keith Kelsen, judge and co-host. “It’s clear that content continues to truly be the most important part of execution. The high standards of quality of the content speaks volumes about the care producers put into these deployments and the care they take in making the brands look great.”
“The content is amazing and the engagement proves it,” said Paul Flanigan, Executive Director of the DSA. “We’re thrilled to be able to recognize outstanding content. The quality can make or break an experience and we’re seeing some outstanding companies embrace and present the wow factor.”
About the Digital Screenmedia Association
The DSA is an independent, non-profit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets including retail, hospitality, food service and healthcare, as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers and service companies. http://www.digitalscreenmedia.org
Wednesday, 29 January 2014
 Keith Kelsen
Chairman & CEO
5th Screen
In a recent article I wrote about creating great content templates and how that templates can be used effectively. The biggest issue is determining how many templates that I may need for my network based on day parting and the potentially diverse demographics in front of my screens.
For any network, one needs to create a set of meta-templates that are refreshed at least once a quarter. This isn’t an exercise in re-branding the company or building an entirely new visual language for the network, but one should create variance that introduces new elements into the ones that have already enjoyed a 3-month run. For example, create a series of templates that have corporate branding elements for a specific purpose. You may have a series of compliance messages that you need to get out, so create a template that is designed for that type of message. The viewer will learn that when that particular template is up, the content pertains to workplace compliance. Creating templates with branding elements for other types of messages will also play well with viewers. If you use the same template for everything, the viewer will get tired of the same look all the time.
To better understand how many templates one will need to keep a network fresh and relevant to the demographic, a simple formula can assist in creating the right number of templates: D × V = T or (day parts) × (visits) = (demographic templates). This is based on each demographic one takes into consideration, then one can take all the demographics and add them up for the TT (total number of templates) required using a message template similar to the example (Figure 1). One can lay out in a spreadsheet the number of versions of the message one needs in a given month and understand what time of day the specific demographic is in the venue. This will tell one how many versions of the message one may need to keep it fresh and when to put the versions in the schedule. For this example the monthly visits (V) for demographic 1 is 3. So to create the right number of fresh templates for demographic 1, simply multiply the day parts (D) = 5 by visits (V) = 3, which totals 15 templates (T). One can do the same for demographic 2, where day parts (D) = 2 and visits (V) = 6, which totals 12 templates (T). And a grand total for all templates is 27 total templates (TT). One then knows that during the week between 8 and 10 o’clock in the morning, one needs to play demographic 1 on Monday and Wednesday, and between 10 o’clock and noon one needs to play the ad targeted toward demographic 2. The target demographic ad versions can be altered slightly based on the templates.
Thursday, 08 November 2012
The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content.
The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York on Nov. 7 following the first day of Customer Engagement Technology World.
The categories for the content awards were Point of Sale, which is all about content on screens in store catering to the shopper; Point of Transit, which is all about reaching people are on the go, such as at airports and with digital billboards; and Point of Wait, for places where people have dwell time such as banks, elevators, and doctor’s offices. New sub categories based on budget were introduced this year.
The awards ceremony was co-hosted by Marcy Patzer of Scala and Keith Kelsen, author of Unleashing the Power of Digital Signage.
The winners are:
Category – Point of Sale (content budget of $10,000 or more)
- Gold: McCormick - Guess That Spice, submitted by 5th Screen Digital Services and HP
- Silver: Sprint - Green Mountain Bike LCD, submitted by Two West
- Bronze: Sprint Studio Holiday Grand Moment, submitted by Two West
- Honorable Mention: McCormick – Flavor Print, submitted by 5th Screen Digital Services and HP
Category – Point of Sale (content budget less than $10,000)
- Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group
- Silver: Sprint - Need For Speed EVO 3D LCD, submitted by Two West
- Bronze: Cedar Fair - Digital Menu Board Optimization, submitted by Allure Global Solutions
Category – Point of Wait ($10,000 or more)
- Gold: BBVA Flagship, submitted by John Ryan
- Silver: Sprint - Trail of Destruction, submitted by Two West
- Bronze: Sprint - Buyback Virtual Queue, submitted by Two West
- Honorable Mention: Loews Don CeSar Hotel - Concierge Board, submitted by JANUS Displays
Category – Point of Wait (less than $10,000)
- Gold: Sprint - Total Equipment Protection, submitted by Two West
- Silver: Family Dental Care, submitted by Digital Clinic
Category – Point of Transit ($10,000 or more)
- Gold: Monterey Bay Aquarium - 150 Feet of Awesome, submitted by Inwindow Outdoor
- Silver: Tesco - The UK's First Interactive Virtual Grocery Store, submitted by Monster Media
- Bronze: McCarran International Airport Digital Signage, submitted by Four Winds Interactive
| Mark Lopez and Lou Thurmon of Two West with their six Crown Awards. |
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content, Pat Hellberg of The Preset Group, Jim Kealy of 2hemispheres, Keith Kelsen of 5th Screen, and Anne White of HypeHouse.
Each of the entries were scored independently by the judges, who took the following into consideration:
- Did the content meet the objectives?
- Was the content engaging?
- Did the content fit the environment?
- Did the content fit the audience?
After all the judges submitted their scores, the scores are tallied and the highest average score in each category were chosen as winners. Judges who had entries in the competition recused themselves from judging their entry.
"The spectacular thing about this year's awards were the amount of entries featuring interactive engagement,” said Keith Kelsen, judge and co-host. “Looking at this year's gold winners shows that interactive content is a significant trend for the industry. For retailers, interactive engagement helps make their stores a digital destination.”
Tuesday, 23 October 2012
 The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards, which recognizes excellence in digital out-of-home content.
The nominees are:
- BBVA Flagship, submitted by John Ryan
- Cedar Fair - Digital Menu Board Optimization, submitted by Allure Global Solutions
- Family Dental Care, submitted by Digital Clinic
- McCarran International Airport Digital Signage, submitted by Four Winds Interactive
- McCormick - Guess That Spice, submitted by 5th Screen Digital Services
- Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group
- Monterey Bay Aquarium - 150 Feet of Awesome, submitted by Inwindow Outdoor
- Sprint - Buyback Virtual Queue, submitted by Two West
- Sprint - Green Mountain Bike LCD, submitted by Two West
- Sprint - Need For Speed EVO 3D LCD, submitted by Two West
- Sprint - Total Equipment Protection, submitted by Two West
- Sprint - Trail of Destruction, submitted by Two West
- Sprint Studio Holiday Grand Moment, submitted by Two West
- Tesco - The UK's First Interactive Virtual Grocery Store, submitted by Monster Media
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content, Paul Flanigan of Pro-Motion Technology Group, Pat Hellberg of The Preset Group, Jim Kealy of 2hemispheres, Keith Kelsen of 5thScreen and author of Unleashing the Power of Digital Signage, and Anne White of HypeHouse.
The DSA Crown Awards winners for gold, silver and bronze in the categories of Point of Sale, Point of Wait and Point of Transit will be announced during the DSA Party @ CETW held on Nov. 7 aboard the Duchess Yacht, the evening of the first day of Customer Engagement Technology World. To register for the DSA Party @ CETW, go to:
http://www.digitalscreenmedia.org/dsa-party-at-cetw-nyc-2012
For more information about Customer Engagement Technology World, go to: www.cetworld.com.
Tuesday, 01 November 2011
 The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital out-of-home content.
The nominees are:
- Complete Digital Content Strategy and Digital Signage Implementation for TD Canada Trust, submitted by St. Joseph Content
- Harrah's Cherokee Hotel Lobby Video Wall, submitted by Alpha Video Creative
- PNC Auto Loan Spot, submitted by John Ryan
- PNC Street Marketing Content, submitted by John Ryan
- Smashburger Digital Menu Boards, submitted by WAND Corp.
- Sprint, 3D Park LCD, submitted by Two West, Inc.
- Sprint, Diner LCD, submitted by Two West, Inc.
- Sprint, NASCAR Grand Moment, submitted by Two West, Inc.
- Tri Counties Bank Engages the Community, submitted by EWI Worldwide
SEE PHOTO SLIDESHOW
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content,Paul Flanigan of Rise Vision, Pat Hellberg of The Preset Group, Keith Kelsen of 5thScreen and author of Unleashing the Power of Digital Signage, and Anne White of PRN.
The DSA Crown Awards winners for gold, silver and bronze in the categories of Point of Sale, Point of Wait and Point of Transit will be announced during the DSA Pre-Show Party held on Nov. 8 at Dave & Buster’s Times Square, the night before Customer Engagement Technology World begins. To register for the DSA Pre-Show Party, go to: http://www.digitalscreenmedia.org/dsa-pre-show-party.
For more information about Customer Engagement Technology World, go to:www.cetworld.com.
Wednesday, 07 September 2011
The Digital Screenmedia Association (DSA) is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and mobile technology.
Companies may enter in one or more of the following categories:
- Point of Wait (dwell time - such waiting for a table, waiting in line, waiting room, etc.)
- Point of Sale (shoppers - such as retail, restaurant menu boards, etc.)
- Point of Transit (people on the go - such as airports, digital billboards, etc.)
Within each of the three categories above, entrants will select one of the following two sub-categories:
- Content run on a digital signage / kiosk network (one-way or interactive)
- Content campaign run across multiple screens (digital signage/kiosk plus mobile, online and/or TV)
DSA welcomes entries from all interested companies - members and non-members alike. The cost to enter is $195 per entry. All entries will require the submission of a photo of the screen in its environment and a video of the content. The content must have been aired between October 1, 2010 and October 1, 2011 to be eligible.
"Great content is often the difference in making a digital out-of-home project successful," said David Drain, DSA executive director. "Since 'content is king,' we've developed the DSA Crown Awards to recognize engaging and impactful digital screenmedia content."
DSA member experts involved in the creation of the new awards program included some of the top content leaders in the industry: Michael Chase of St. Joseph Content, Paul Flanigan of Rise Vision, Pat Hellberg of The Preset Group, Keith Kelsen of 5thScreen and author of Unleashing the Power of Digital Signage, and Anne White of PRN.
The DSA Crown Awards winners will be announced during a DSA event held on November 8, 2011, the night before Customer Engagement Technology World begins at the Javits Convention Center in New York City. The location of the DSA event will be announced shortly.
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