As executives and managers, we all know planning for the future in an uncertain economic environment is a headache at best. But it’s necessary. And with the wealth of opportunities trumping the challenges in the digital out-of-home media industry going forward, now is the time to decide whether you’re ready to do what it takes to be among the leaders in this industry when the shakeout ends and the breakout begins, or if you’re ready to move on to challenges in another industry.
While the economy has begun to recover and media spending is accelerating, the likelihood is that most economic sectors are in for a long, slow recovery. PQ Media doesn’t believe this will be the case in digital OOH media. So, the question is, are you ready to take advantage? Are your company’s growth strategies keeping up with a fast-changing media landscape? What about technology fragmentation, platform convergence and shifting consumer behaviors?
If these questions are keeping you up at night, I plan to address them on Day 1 of CETW on November 10. Providing a first-look at PQ Media’s renowned Global Digital Out-of-Home Media Forecast (4th edition), I will share exclusive data and insights on 2009 and first-half 2010 actual spending, growth and trends; second-half 2010 pacing estimates; and I’ll walk you through my preliminary view of what lies ahead for digital place-based networks and digital billboards in 2011.
In short, I will offer session attendees valuable perspectives and insights, such as:
• Key trends by major platform, venue and brand category
• Economic realities of DOOH networks and billboards
• Growth drivers of DOOH and the forecast trajectory
• Mobile media’s impact on DOOH
• And an inside view of what major industry stakeholders are saying
So, if this is the industry in which you plan to stake your claim and make your name, I look forward to seeing you at 10:30 a.m. Nov. 10.
Patrick Quinn is President and CEO of PQ Media, the leading provider of custom media econometrics and the pioneer of alternative media research.