Submitted by Ashley Ropar
For that matter, nobody's reading those occasional emails, either.
Or the quickly-scribbled reminders on the whiteboard in the lounge. Yet those haphazard attempts at corporate communication aren't uncommon. In a fast-paced work environment, companies find it difficult to maintain strong communication amongst employees. There's always something new to report and there's no way to get that information out instantaneously. At least without digital signage.
It seems pretty obvious, right?
A digital platform allows you to constantly distribute accurate, useful information to each and every member of your team. More exciting and advanced than traditional fliers and emails - let's not even touch on the whiteboard - digital signage demands attention, meaning your message will be received, not ignored.
On Average, an employee receives 304 business emails per week. Lost within that overstuffed inbox important internal emails simply cannot get the attention they need. Trying to sift through emails is exhausting and a waste of employee time: In Fact, 10 IQ points are lost while constantly fielding emails, which is the same effect as losing and entire night of sleep. That guy's going to have some trouble focusing today.
Constantly struggling to convey the latest meeting and event times, as well as their dates and locations?
Relay that information on you digital screens, alerting employees and allowing them to organize their schedules accordingly. No longer will employees be uninformed about where to be and when, juggling layers of information jumbled up within dozens of emails.
Digital signage also serves as a motivational tool for employees to stay on-task.
Display the latest sales numbers and approaching deadlines to remind everyone of their responsibilities as well as the company's overarching goals. Recognize employees who have gone above and beyond by reporting their achievements, announce upcoming events and milestones, and share media coverage.
Internal digital signage is targeted specifically for your employees.
Broadcast it in lounges or breakrooms, hallways, conference areas, cafeterias - any place that employees typically visit at least once a day. External signage, such as media displayed in office lobbies can act as a PR tool. Visitors can view content customized for public consumption, such as image-enhancing company news, employee and company achievements and messages from business executives.
Incorporating digital signage into your office space carries across-the-board benefits. Improve company-wide communication, increase employee morale and motivation and share relevant, engaging information with visitors to promote positive company PR.
Allow digital signage to revolutionize how your company communicates.
The results will speak for themselves.
3Northern Sky Resources, 2010 Global Market for Digital Signage 2nd Edition
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