Wednesday, 13 January 2010
…won’t ever been seen in the marketplace. That’s because Intel’s “proof-of-concept” digital signage application, like a concept car, is designed to show the capabilities of “tomorrow’s digital signage,” using today’s processors and software.
For those who haven’t been paying attention to the computing giant’s foray into digital signage, Intel last week showed a multi-screen retail digital signage installation at CES. The nearly eight-foot-tall structure made an appearance again this week at Intel’s booth at the National Retail Federation’s BIG Show in New York City.
I spoke with Intel digital signage director Jose Avalos yesterday while he was at the show, and he said that the proof-of-concept is the first step in a six-month push from Intel to make its digital signage efforts more apparent to the public. Based on the conversation, I understand the efforts consist of three main things at this point:
1. The retail proof of concept, which serves as a way to let the retail industry know what is possible through the use of digital signage. As Avalos said in the interview, the concept won’t be put into production, and the technology is still several years off, but the processing units and the software platform is in fact available on the market today. The concept essentially has three screens – two back-to-back LCDs and a clear holographic screen that is supposed to support augmented-reality-like shopping experiences. It’s also equipped with a CognoVision anonymous audience metrics system which gathers audience demographic data and relays it to advertisers. The applications can be left to the retailers, but Intel suggested it could be used to explore merchandise, find out about promotions, submit feedback on products, read customer reviews, view past purchasing histories and share information.
Here is a video of the concept to give you a better idea: