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REQUEST PROPOSALS
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Have DSA members bid for your business.
Submit RFP
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Webinar: Using Location-Based Marketing to Reach the Mobile Consumer |
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This session brings together three experts who provide unique perspectives on the capabilities, value, and future of leveraging location information. In addition, you will get to hear a case study of Meijer’s implementation of location awareness into their mobile applications.
Attendees will learn:
• How brands can use the smartphone explosion to engage consumers.
• What is location based marketing and why all the “buzz” around this capability?
• How can brands leverage location to improve customer engagement?
• How to utilize location data to better target their efforts.
Moderator: Jared Miller, Managing Director, Self-Service & Emerging Technology, United Airlines
Panelists:
• Asif R. Khan, Founder & President, Location Based Marketing Association
• Andy Rosen, Head of Digital Strategy, Meijer
• Todd Sherman, Chief Marketing Officer, Point Inside
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Testimonials
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| “Participating in the Digital Screenmedia Association enables us to keep a pulse on the industry. It gives us access to a wealth of experts to share ideas and enables us to build more effective solutions for our clients.”
Brian Ardinger
SVP & Chief Marketing Officer
Nanonation
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