Webinar: Using the DSA Digital Signage ROI Calculator 

In 2011, DSA’s ROI Task Force released a beta version of the DSA Digital Signage ROI Calculator to the membership. The tool was well received and we were given valuable feedback from several members.

A new version of the calculator was released March 14, 2012. Coinciding with the release was a webinar to explain how the calculator was developed and how to use it. The webinar is free and open to all, but the calculator itself will continue to be a benefit of DSA membership.

Matt Schmitt, who serves as chair of the ROI Task Force as well as president & chief experience officer for Reflect, provides the background and demo. Jennifer Nye, associate manager of retail channel marketing for Kohler gives a user’s perspective on the effectiveness of the tool. She was able to get the green light on two projects as a result of the calculator.

 

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Testimonials 

"I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."
 

Margot Myers
Director, Gobal Marketing & Communications
Platt Retail Institute
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