Webinar: Using the DSA Digital Signage ROI Calculator 

In 2011, DSA’s ROI Task Force released a beta version of the DSA Digital Signage ROI Calculator to the membership. The tool was well received and we were given valuable feedback from several members.

A new version of the calculator was released March 14, 2012. Coinciding with the release was a webinar to explain how the calculator was developed and how to use it. The webinar is free and open to all, but the calculator itself will continue to be a benefit of DSA membership.

Matt Schmitt, who serves as chair of the ROI Task Force as well as president & chief experience officer for Reflect, provides the background and demo. Jennifer Nye, associate manager of retail channel marketing for Kohler gives a user’s perspective on the effectiveness of the tool. She was able to get the green light on two projects as a result of the calculator.

 

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