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Webinar: Using the DSA Digital Signage ROI Calculator |
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In 2011, DSA’s ROI Task Force released a beta version of the DSA Digital Signage ROI Calculator to the membership. The tool was well received and we were given valuable feedback from several members.
A new version of the calculator was released March 14, 2012. Coinciding with the release was a webinar to explain how the calculator was developed and how to use it. The webinar is free and open to all, but the calculator itself will continue to be a benefit of DSA membership.
Matt Schmitt, who serves as chair of the ROI Task Force as well as president & chief experience officer for Reflect, provides the background and demo. Jennifer Nye, associate manager of retail channel marketing for Kohler gives a user’s perspective on the effectiveness of the tool. She was able to get the green light on two projects as a result of the calculator.
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Testimonials
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"The Digital Screenmedia Association and its membership is critically important to the growth of the industry. We are paving the way for accelerated industry growth and excellence of digital screenmedia deployments worldwide".
Stuart Armstrong
Managing Director, Direct Sales
ComQi
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Twitter
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Tweets by @iDigScreenmedia
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