Advertising can get lost in the fold and many theater and concert audiences have grown impervious to traditional billboards, pop up signs, and posters. MSSI and AOpen are looking to change the way signs and advertising are presented to audiences and viewers around the world. The Best Buy Theater, located in the heart of New York, is very well known for hosting high profile events such as concerts, event parties, live television, web broadcasts, and award shows, including the Heisman Trophy Ceremony, which has taken place at this venue since 2005. The multi-use facility has hosted famous bands and singers such as Jennifer Lopez, Rhianna, Linkin Park, The Roots, New Found Glory, and Jay-Z. Drawing in such a wide and diverse audience, the Best Buy Theater has the potential to influence and inspire on a level that most venues would be unable to match with its intimate and updated décor and sophisticated digital signage deployment.
