The owners of a Culver's restaurant in Palatine, Illinois, know their customers stand at the menu board for less than a minute before they make their selections. That is not a lot of time to communicate daily specials, price changes and new menu items as well as old favorites.
With humble Midwest origins dating back to the 1980s, Culver's was founded on the principal that it would only serve fresh, cook-to-order meals including the trademark ButterBurgers and custard. Now as a mature fast casual restaurant chain with 428 restaurants in 19 states across the United States, it can be a challenge to communicate information quickly. Plus, doing all of this a minimum cost makes for an even greater challenge.