2012 DSA Network Operator of the Year: Monster Media
Founded in 2004, Monster Media has quickly grown to operate the largest global interactive advertising network. As a full-service multi-media company, Monster Media offers clients a one-stop source for interactive advertising campaigns. Its quality custom solutions include content creation and the ability to integrate interactive technologies such as touch, mobile, data capture, augmented reality, gesture recognition and more. Monster Media’s ability to connect consumers with brands and provide quality customer service has won the company some of the highest industry awards.
Monster Media’s global interactive advertising network is comprised of unique and impactful applications, including storefront dominations, airports, shopping malls, mass transit, cinemas, sport and entertainment venues as well as custom events. Within the past year, Monster Media has enhanced this portfolio with the addition of bus shelters and charging stations. These two interactive footprints extend the company’s presence in the transit, airports, events and mall spaces, and allow advertisers to easily reach the highly desired on-the-go consumer demographic.
Bus shelter locations are currently available in the San Francisco area with a continued expansion into additional domestic markets and a variety of international markets beginning this year. In March, Monster Media launched an interactive charging station network within malls across four major markets, including Los Angeles, Chicago, Washington, D.C. and the San Francisco Bay area.
Monster Media’s expansive network reach, combined with its targeting capabilities, ensures that advertisers’ messages reach intended audiences. The company’s proprietary analytics tracking system further supports this by providing clients with a tangible ROI at the conclusion of every campaign. As a result, some of the world’s most notable brands, including IBM, Siemens, Microsoft, Xerox, Estée Lauder, Kraft and Disney continue to turn to Monster Media for distinctive, interactive out-of-home campaigns.
Since its inception, Monster Media has continued to build a reputation for transforming the way brands and consumers interact by creating integrated marketing and technology solutions that deliver superior consumer experiences across virtual and physical worlds. The company plans to continue the growth of its existing network by leveraging established relationships with top media conglomerates. Combined, these factors contribute to making Monster Media’s network one of the most sustainable and reliable in the industry.
Jared Miller (left), new DSA President from United Airlines presents Ritch Shamey (right) of Monster Media with the 2012 DSA Network Operator of the Year Award.
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