2013 DSA Crown Award: Point of Sale ($10K+) - Silver 

Entry: Palacio De Hierro: Design Screen Environment

Client: Palacio de Hierro

Submitted by: SSL Digital, S.A. de C.V.

Under the innovative "design screen environment" concept, a unique decoration was set for the  Sports Department in Palacio de Hierro Interlomas branch. This included the assembly of 8 synchronized screens that broadcast advertising spots for trend brands available in the branch, as well as exclusive content for the department, maintaining  the insight of creating an ideal atmosphere for shopping.

Objectives of the content:

With this installation we are aiming increase the awareness of the brands within the department (Nike, Adidas, Puma, etc.) For the joy of loyal customers and the persuasion of captive audiences. By blending the brand inspiration and screen information we impose a trend that optimizes shopping experience with different and seductive stimulus.

Budget category (content creation only): $10,000 or more

Results of the content:

The audiovisual and decorative approach for Palacio de Hierro Interlomas was awarded for the best design in a department store by the ARE (Association for Retail Environments). Currently, the Interlomas Branch is one of the most popular in the capital for premium customers. In addition, our content guidelines have positioned the "design screen environment" as an uninterrupted, high-impact media during visits to the store.

Selected judges' comments:

  • This is what experiential aesthetic digital signage is all about. Outstanding
  • Fun, Poignantly Creative atmosphere at POS!
  • I give them credit for being ambitious. When they sync up, those screens create a good deal of impact.
  • This was presented very well…clear objectives, great video presentation of content in the environment, then the actual content clean and easy to view.
  • Nice atmospheric content
  • well designed, strong, impactful



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