Entry: Sprint MOGA Pocket Controller Product Video

Client: Sprint

Submitted by: Two West
 

Venue(s) where the content was displayed:

In the Sprint Corporate Store customers wait in "Q" for service and assistance for an average of 20 minutes.  To enhance customer-to-store representative interaction for sales and service transactions, audio is not an option in most screen media zones. For these reasons, Sprint leverages in-store LCD screens to entertain and educate customers during point of wait, utilizing dynamic content and relevant product messaging via on-screen supers.

Objectives of the content:

The objectives for the MOGA Pocket Controller product video screen media were to: 

• Drive consumer understanding of the primary benefits and features of the MOGA Mobile Gaming Pocket Controller from Sprint, via LCD Insider Module 
• Create a dynamic screen media to catch customers' interest during their waiting period in the Sprint Corporate Store 
• Increase purchase of the MOGA Pocket Controller by existing and potential Sprint customers

Budget category (content creation only): Less than $10,000

Results of the content:

How we achieved 63% increase in customer engagement time with LCD: 

• Produced shorter screen media modules with bolder messages 
• Broke up the look of the playlist 
• Created more targeted and entertaining content

Selected judges' comments:

• Nice visual example of the controller with the phone
• That's really cool.
• Good piece.  
• cool! Does the job :)
• Nice 3D device animation