2013 DSA Crown Award: Point of Wait (less than $10K) - Silver 

Entry: Sprint MOGA Pocket Controller Product Video

Client: Sprint

Submitted by: Two West

Venue(s) where the content was displayed:

In the Sprint Corporate Store customers wait in "Q" for service and assistance for an average of 20 minutes.  To enhance customer-to-store representative interaction for sales and service transactions, audio is not an option in most screen media zones. For these reasons, Sprint leverages in-store LCD screens to entertain and educate customers during point of wait, utilizing dynamic content and relevant product messaging via on-screen supers.

Objectives of the content:

The objectives for the MOGA Pocket Controller product video screen media were to: 

  • Drive consumer understanding of the primary benefits and features of the MOGA Mobile Gaming Pocket Controller from Sprint, via LCD Insider Module 
  • Create a dynamic screen media to catch customers' interest during their waiting period in the Sprint Corporate Store 
  • Increase purchase of the MOGA Pocket Controller by existing and potential Sprint customers

Budget category (content creation only): Less than $10,000

Results of the content:

How we achieved 63% increase in customer engagement time with LCD: 

  • Produced shorter screen media modules with bolder messages 
  • Broke up the look of the playlist 
  • Created more targeted and entertaining content

Selected judges' comments:

  • Nice visual example of the controller with the phone
  • That's really cool.
  • Good piece.  
  • cool! Does the job :)
  • Nice 3D device animation


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