The Digital Screenmedia Association (DSA) has announced the winners for the 2014 DSA Crown Awards, which recognizes excellence in digital out-of-home content.
Click on the links below to learn more about the winning entries.
The winners are:
Category – Point of Sale (content budget of $10,000 or more)
Gold: Bank of Ireland, submitted by RMG Networks
Silver: Titanfall Video Wall Experience at the Microsoft Stores, submitted by Synect Media
Bronze: AT&T Flagship Store, Beats Music Promotion, submitted by MaxMedia
Category – Point of Sale (content budget less than $10,000)
Gold: LG UHD Wall, submitted by Two West
Silver: Digitizing Argos, submitted by Scala
Bronze: WAND, submitted by WAND Corporation
Category – Point of Wait ($10,000 or more)
Gold: Aria Resort & Casino, submitted by Verifone
Silver: Sprint Live Pro, submitted by Two West
Bronze: Sprint WeGo - Product Video, submitted by Two West
Category – Point of Wait (less than $10,000)
Gold: Sprint Store Virtual Queue, submitted by Two West
Silver: Quaker Steak and Lube, submitted by Insteo
Category – Point of Transit ($10,000 or more)
Gold: San Francisco International Airport, submitted by Omnivex
Silver: SIEMENS SU2C The Baton Pass in Times Square, submitted by ABC Creative Services
DSA would like to thank our prestigious panel of judges:
- Manolo Almagro of TPN Retail
- Michael Chase of St. Joseph Content
- Keith Kelsen of 5th Screen
- Noah Sarff of The Basement
- Anne White of Hybris
Each of the entries were scored independently by the judges, who took the following into consideration:
- Did the content meet the objectives?
- Was the content engaging?
- Did the content fit the environment?
- Did the content fit the audience?
After all the judges submitted their scores, the scores are tallied and the highest average score in each category were chosen as winners.
