Member Biography 

Keith Kelsen
Chairman/CEO
5th Screen Corporation
5619 Scotts Valley Drive
Scotts Valley, CA 95066 
United States
Phone: 831-600-7208


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Keith Kelsen, is considered the leading expert in DOOH. As an innovator, author, father of cellular digital signage and founder of one of the top digital signage technology companies, Mr. Kelsen is sought-after for his insight and knowledge in the digital signage industry, and plays an active industry role in evangelizing, educating and enhancing the global market for digital signage solutions and networks.

He is Chair of the Content Best Practices Committee for the international Digital ScreenMedia [Trade] Association, and directs an accomplished team representing industry-leading companies to improve the understanding and use of this powerful and influential medium. He is the author for the book titled “Unleashing the Power of Digital Signage”, the first book on content for the digital signage industry published by Focal Press.  In 2009 he was named “Digital Signage Man of the Year” by his peers for work he has done in the industry. Recently he was name as one of the “Top 5 Executives to Watch in 2010” by Digital Signage Today. He is also a member of the Advisory Board for the Digital ScreenMedia Association and writes the annual “Top 10 Trends” for the DOOH industry.

As Founder of MediaTile he built a world-class company that delivers and supports award-winning digital signage products and services in over 20 countries. Prior to founding MediaTile, Mr. Kelsen co-founded the Enterprise Broadcasting Company, an in-mall and retail info-tainment company. He began his career in film and television, and for over 25 years has produced and directed commercials, documentaries, internal communications, and television programs from several production studios he has founded, including Liquid Light Television and KCAT TV for Hearst Corporation.


Author

“Unleashing the Power of Digital Signage; Content Strategies for the 5th Screen” The author, Keith Kelsen, is a pioneer of the medium and an expert on its effective use. His point of view: It is the creation of effective content, specifically for this medium, that influences everyday people where they work, learn, shop, eat, and play.

Recent Engagements

2011 Customer Engagement Technology World
2011 Digital Signage Expo Content
2010 MaxiMidia Brazil, broadcast to 20 cities
2010 Viscom Gemrany
2010 Digital Signage Show NYC
2010 5th Annual Content Summit –“Chair”
2010 Digital Signage Show –“Multiple Platforms”
2010 Digital Signage Expo – “Feeding the Beast” and “Unleashing the Power of Digital Signage”
2009 Building Digital Signage Summit –Chair
2009 Digital Signage Association “Content Webinar” 900 registered viewers 
2009 Digital Signage Expo
Digital Signage Certified Expert Program -Guest Speaker “Content” Basic Content Strategy Process and Design –Moderator
2009 On Hold Music Association – “Digital Signage”-


Recent Articles

Annual Top 10 digital signage Trends for 2009-10-11
Digital signage Today,(Republished by over 40
publications, and referred to by over 100 blogs)
January 2011                                                
http://www.digitalsignagetoday.com/article/178442/Digital-signage-The-top-10-trends-for-2011-Pt-I

It’s All About the Content Series 2010
Digital Signage Today

All about the content: A strategic blueprint for DOOH networks

New technology will change engagement through digital signage

All about the content: All screens all the time... Transmedia

Aspect ratios: How content 'shapes up'

All about the content: Automated content and templates

Speaking Experience

Over the years Keith Kelsen has been a requested speaker at many premier events including NAB, NAPTE, DSE and CETW in US, Europe, Africa, Brazil, Asia, and  Australia.

Expertise - Digital Signage Subjects:

* Advertising  
* Content Creation 
* Content Management 
* Hardware  
* Networking/Connectivity  
* Software 
* Strategy
 
Expertise - Vertical Industries:

* Corporate  
* Employee Communications 
* Entertainment 
* Financial/Banking  
* Healthcare 
* Hospitality 
* Restaurant 
* Retail  
* Trade Shows/Conferences  
* Travel

Expertise - Project Management:

* Justification 
* ROI Measurement 
* Planning 
* Training  
* Implementation

Expertise - Industry Outlook, Trends and Statistics:

* General Trends 
* Specific Vertical Trends 
* Specific Technology Trends  
* Forecasts
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Janet Webster, Creative Solutions Consulting

"Being a member of DSA is extremely beneficial. It's a great organization that helps its members to achieve their goals."
 

Janet Webster
President
Creative Solutions Consulting

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