Member Biography 

Matt Schmitt
CEO/Founder
Reflect Systems
9400 North Central Expressway, Suite 550 
Dallas, TX 75231 
United States
Phone: 214-413-3203


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Matt Schmitt co-founded Reflect Systems with the goal of creating an enterprise-class platform for digital content.  Mr. Schmitt is an experienced technology and media veteran and, as CEO, is responsible for the overall business operations and for strategic development of the company and its offerings.    

Prior to founding Reflect Systems, Mr. Schmitt was with broadcast.com, a pioneering streaming media platform.  Upon acquisition of broadcast.com by Yahoo!, Mr. Schmitt managed the Emerging Technologies group for Yahoo! and was responsible for research and development of large scale media delivery solutions.    

Mr. Schmitt previously managed operations at Fox Sports Direct and worked closely with all the major sports leagues, cable operators, and satellite providers to develop and deliver digital sports programming. 

 
Publications:
Multiple white papers on digital media networks and how to deploy large scale signage networks.

Recent Presentation:
02/25/09
Digital Signage Expo 2009
Las Vegas, NV
Beyond Digital Signage 101:  Enterprise Digital Signage 
Panel presentation, case study, Q&A on the challenges of deploying enterprise networked digital signage

Expertise: Digital Signage Subjects:

* Content Management 
* Hardware 
* Interactivity 
* Networking/Connectivity  
* Software
* Strategy
   
Expertise: Vertical Industries:

* Corporate  
* Employee Communications  
* Financial/Banking   
* Hospitality 
* Restaurant 
* Retail 

Expertise: Project Management:
      
* ROI Measurement 
* Planning   
* Implementation 
* Post-Installation Evaluation

Expertise: Industry Outlook, Trends and Statistics:

* General Trends 
* Specific Vertical Trends 
* Specific Technology Trends 
* Successes and Failures
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Testimonials 

"I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."
 

Margot Myers
Director, Gobal Marketing & Communications
Platt Retail Institute
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