Member Biography 

Pat Hellberg
Kaicon Consulting LLC   
1940NW Ramsey Crest Drive       
Portland, OR 97229   
United States   
Phone: 503-703-8791

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Created Nike's in-store network, the Nike Retail Network, 7 years ago.  Managed network and directed creative team at Nike since then.  Left Nike last summer to become a consultant in digital signage/emerging media. I focus on content strategy, creative and production with an emphasis on sustainable content planning.


Article for Marketing at Retail, Oct. 08 edition  ("Nike stays on message in-store) 
Several blog entries on digital signage for Bill Gerba's popular Wirespring blog               

Recent Presentation (1):

Viscom International Trade Fair   
Frankfurt, Germany

Branding through Digital Signage   
Presentation on branding, content and in-store communications

Recent Presentation (2):

Sept. 9-10, 2008
Strategy Institute Brand Activiation Summit   
New York

Producing creative assets for maximum impact at retail   
Presentation on creating content specifically for DS   

Expertise - Self Service Subjects:

* Content   
* Design               
* Strategy

Expertise - Vertical Industries:

* Retail   
* Trade Shows/Conferences

Expertise - Project Management:

* Justification   
* Planning

Expertise - Industry Outlook, Trends and Statistics:

* General Trends   
* Specific Vertical Trends   
* Successes and Failures


While managing Nike's network, we made many mistakes through trial and error.  Along the way, we gained valuable expertise and experience in starting, directing and maintaining a DS network.

I believe that my experience of creating (and managing for 7 years) an in-store network for a major brand such as Nike is unique in the industry.  During those 7 years, I directed the in-house creative team, participated extensively in Nike's integrated marketing efforts and served as the day-to-day operations contact for the network.   We started the network as a four-store pilot and expanded to its current 300-plus store status.  I also directed an RFP for outside services for the network so I do have considerable experience working with DS hardware & software suppiers as well as content delivery integrators.

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Our members are among the most prominent and respected suppliers of digital signage, kiosk, self-service and mobile technology solutions.

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"I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."

Margot Myers
Director, Gobal Marketing & Communications
Platt Retail Institute
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Digital Screenmedia Association | 13100 Eastpoint Park Blvd. Louisville, KY 40223 | Phone: 502-489-3915 | Fax: 502-241-2795



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