Pat Hellberg
President   
Kaicon Consulting LLC   
1940NW Ramsey Crest Drive       
Portland, OR 97229   
United States   
Phone: 503-703-8791


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Created Nike's in-store network, the Nike Retail Network, 7 years ago.  Managed network and directed creative team at Nike since then.  Left Nike last summer to become a consultant in digital signage/emerging media. I focus on content strategy, creative and production with an emphasis on sustainable content planning.

Publications:

Article for Marketing at Retail, Oct. 08 edition  ("Nike stays on message in-store) 
Several blog entries on digital signage for Bill Gerba's popular Wirespring blog               

Recent Presentation (1):

10/30/2008
Viscom International Trade Fair   
Frankfurt, Germany

Branding through Digital Signage   
Presentation on branding, content and in-store communications

Sept. 9-10, 2008
Strategy Institute Brand Activiation Summit   
New York

Producing creative assets for maximum impact at retail   
Presentation on creating content specifically for DS   
               

Expertise - Self Service Subjects:

* Content   
* Design               
* Strategy

Expertise - Vertical Industries:

* Retail   
* Trade Shows/Conferences

Expertise - Project Management:

* Justification   
* Planning

ImplementationExpertise - Industry Outlook, Trends and Statistics:

* General Trends   
* Specific Vertical Trends   
* Successes and Failures

Comments/Remarks:

While managing Nike's network, we made many mistakes through trial and error.  Along the way, we gained valuable expertise and experience in starting, directing and maintaining a DS network.

I believe that my experience of creating (and managing for 7 years) an in-store network for a major brand such as Nike is unique in the industry.  During those 7 years, I directed the in-house creative team, participated extensively in Nike's integrated marketing efforts and served as the day-to-day operations contact for the network.   We started the network as a four-store pilot and expanded to its current 300-plus store status.  I also directed an RFP for outside services for the network so I do have considerable experience working with DS hardware & software suppiers as well as content delivery integrators.