Scott Falso is the Director of OEM Marketing at Seneca and responsible for all go to market activities for OEM Services division. Seneca is a leader in U.S.-based custom computer manufacturing, specializing in digital signage, broadcast, and video surveillance markets. Falso has been with the company since 2002 during which time the company experienced 21% CAGR. His expertise in identifying and marketing to strategic vertical markets has helped Seneca expand its services offering and account base. Prior to joining Seneca, Falso held marketing management and sales positions with Nestle Beverage Company, Philips Electronics, & A.C. Nielsen. He previously held the position of committee chair for the DSA Membership Committee.
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"I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."
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