Blog: Christopher Hall 

Christopher Hall

Thursday, 14 July 2011

Want to play a video game on a giant digital billboard using your smartphone as a controller to win free food at the nearest McDonald's?

Welcome to the ever-more-creative world of interactive digital signage.

An interactive video game-playing digital billboard that McDonald's set up in Sweden has spurred on blog posts across the Internet, raising the restaurant chain's profile but also shining a light on the interactive possibilities inherent in digital out-of-home advertising.

I first came across it on Mashable, and then on Dave Haynes' 16:9 blog, but a quick Google search turns up enough hits to bring a smile to Grimace's face.

Passersby can enable their smartphones to act as game controllers for a Pong-style game on the billboard, apparently without even downloading an app, and if they can last long enough in the game, they get a coupon for free food at a nearby McDonald's zapped to their phone.

This isn't too dissimilar from another interactive billboard idea, apparently from DDB Stockholm (the same ones who did this new billboard?), that involved snapping photos of images displayed on an animated digital billboard using a smartphone camera, then getting the photographed items for free from a nearby McDonald's.

(DDB Stockholm also were behind the brilliant Volkswagen "Fun Theory" piano stairs video that went viral a couple of years ago — which, if you think about it, was kind of just another form of interactive digital out-of-home, just underfoot as opposed to overhead.)


McDonald's has long been at the head of the class when it comes to inventive marketing initiatives, and if the bright lights of the Golden Arches are lighting the way toward using digital signage to engage customers in more intensive ways, that can only be a good sign for the future of the industry as a whole. Where McDonald's leads, others are surely to follow. And the Golden Arches make for an awfully noticeable landmark.

Posted by: Christopher Hall AT 07:00 am   |  Permalink   |  0 Comments  |  
Friday, 01 July 2011
 Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don't even realize it. People see it every day without grasping its presence and power.

Because sometimes a picture really is worth a thousand words, we developed an infographic that shows, in a simple, easy-to-follow way, how digital signage really is everywhere, and how it can touch the average consumer multiple times throughout the course of her day. For instance, one Arbitron study shows that 70 percent of Americans are exposed to place-based video screens every month, and 52 percent are every week.

Click to see the full-size digital signage infographic and grab the code to post it on your website. Show it to your clients and prospects, or take it straight to the CFO who has to buy into it. We believe the graphic will help explain how pervasive and powerful digital signage really is.

Digital Signage: It's all around us [Infographic]

Digital Signage: It's all around us [Infographic] compliments of
Posted by: Christopher Hall AT 07:15 am   |  Permalink   |  0 Comments  |  
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