Yesterday marked the opening of one of the biggest, if not the biggest, sporting events on the planet, and digital signage was there in an un-missable way.

The 2014 FIFA World Cup kicked off with a giant LED digital signage globe that flashed welcoming greetings in the languages of the 32 participating countries before opening like a flower and transforming into a stage on which performers Jennifer Lopez, Pitbull and Cláudia Leitte sang this World Cup's anthem, "We Are One (Ole Ola)."



Clearly, some watchers didn't know quite what to make of the globe ...

... but it was certainly part of the spectacle.

So now most of the world has seen just one more of the innumerable ways digital signage can be used creatively. The next time someone ask you, "What's digital signage?" you can point them to this.

Cover image from Twitter.

There's a reason we have living rooms and dens and man caves.

You can't set up your TV outside; if it gets rained on, it's goodbye to the set.

The same can be said for most electronics components, including most digital signage: They need to be inside, in a controlled environment.

If you want to take your electronic devices — and your digital signage — outside, you need to take certain precautions and certain factors into account. It's not as simple as just setting up a display and a Web-connected media player on the endcap at your local Walmart.

It gets wet outside. And hot. And cold. And dusty. And windy.

Most digital signage components aren't big fans of any of those things. So if you're going to set up your displays outside, you have to take into account some special considerations and take some specific precautions.

But the benefits of taking your digital signage outside could far outweigh the extra work and extra cost, replacing static advertising or wayfinding with a dynamic medium that should deliver a significant uptick in engagement and a healthy ROI.

Scroll on down to the infographic below (sponsored by Manufacturing Resources International) to see some of the specific considerations end-users should be sure to take into account when setting up outdoor digital signage. And, as usual, feel free to use the embed code below the infographic to publish it on your own website or blog.

Beating the Elements with Outdoor Digital Signage [Infographic]
Compliments of Digital Signage Today
Learn more at DigitalSignageToday.com/Outdoor

 

 

Download a PDF of this infographic

 

 

 

 

EMBED THIS INFOGRAPHIC ON YOUR SITE
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<a href="http://www.digitalsignagetoday.com/blog/11359/Beating-the-Elements-with-Outdoor-Digital-Signage-infographic?rb=false"><img border="0" alt="Beating the Elements with Outdoor Digital Signage [Infographic]"width="500" src="http://www.digitalsignagetoday.com/images/Outdoor-Digital-Signage-infographic.png"/></a><br/><a href="http://www.digitalsignagetoday.com/blog/11359/Beating-the-Elements-with-Outdoor-Digital-Signage-infographic?rb=false">Beating the Elements with Outdoor Digital Signage [Infographic]</a><br/></a>Compliments of <a href="http://www.digitalsignagetoday.com">Digital Signage Today</a><br/></a>Learn more at <a href="http://www.digitalsignagetoday.com/outdoor">DigitalSignageToday.com/Outdoor</a>

 

 

 

 

 Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don't even realize it. People see it every day without grasping its presence and power.

Because sometimes a picture really is worth a thousand words, we developed an infographic that shows, in a simple, easy-to-follow way, how digital signage really is everywhere, and how it can touch the average consumer multiple times throughout the course of her day. For instance, one Arbitron study shows that 70 percent of Americans are exposed to place-based video screens every month, and 52 percent are every week.

Click to see the full-size digital signage infographic and grab the code to post it on your website. Show it to your clients and prospects, or take it straight to the CFO who has to buy into it. We believe the graphic will help explain how pervasive and powerful digital signage really is.





Digital Signage: It's all around us [Infographic] compliments of
DigitalSignageToday.com