"If you don't know where you are going, you'll end up someplace else." – Lawrence Peter "Yogi" Berra
The famed philosopher and Hall of Fame Yankees catcher Yogi Berra was right: If you want to get where you want to go, you'd better know where it is.
But how do you know where you're going?
The most intractable problem in any industry is planning for the future. Who knows what it holds? How can you plan for the unknown?
Well, you can ask a lot of people what they're planning to do in the future, and go from there. And that's exactly what we're doing – and we could use your help. (And you might just help yourself while you're at it.)
We're putting together the latest version of our Digital Signage Future Trends report, in which we'll combine the results of our far-reaching, responsive survey about end-users' future digital signage plans with commentaries from industry leaders about what they see coming down the digital signage pike in the next few years.
We're already over the 700-response mark for the survey, with a healthy mix of end-users, potential end-users and solution providers. If you're one of the above, and you haven't already, you should fill it out.
And if you're a member of the digital signage industry, whether it's in hardware, software or something else, you should be asking your clients and potential clients to take it too.
The more information we can get about what's coming, the better off we'll all be. After all, "Knowing is half the battle."
So take a few minutes and head here to take the survey (or paste https://www.surveymonkey.com/s/DSTFT_2014 into your favorite browser). Or tweet it out. Or send it to your favorite clients. Participants will get different questions based on their responses. For example, a hotelier will see and respond to different survey questions than a restaurateur or a college dean. And we'll be putting out a report soon that takes all that information and compares it to the growing body of historical data we have fromm previous surveys.
Heck, if you fill it out you might even win a new iPad mini.
Photo courtesy of Rich Savage.