Blog: Christopher Hall 

Christopher Hall

Tuesday, 30 July 2013

It's funny to me how something will come up repeatedly in conversations with different people, then pop up in real life, too.

In several interviews I've done recently with DOOH providers/networks/etc., one benefit they all mentioned was that digital signage allows end-users and brands to make sure they don't advertise for their competitors in their stores.

A Mercedez-Benz dealership, for example, might have screens that end up showing commercials for BMW if they're just using a TV feed, but can make sure they only promote their brand if they have a dedicated digital signage content feed.

So on a recent road trip I stopped to get something to eat at a fast food quick service restaurant when this ad came up on their "digital signage":

qsr digital signage oops

And no, the restaurant I was in right then wasn't White Castle — but the next one was.

(Also, all those wires? That's just sloppy, guys. C'mon, you're better than that.)

Posted by: Admin AT 08:26 am   |  Permalink   |  0 Comments  |  
Tuesday, 12 June 2012
The landscape of the quick service and fast casual restaurant industries is about to undergo a seismic shift, with federal menu labeling laws expected to take effect sometime this year – but digital signage stands at the ready to lend a hand.
With more than 200,000 restaurants under the gun for compliance in displaying the nutrition information of food items on their menus, restaurants are scrambling to get ready. With already crowded menu boards, many restaurant operators are considering putting in an order for digital menu boards to save the day.
In an April survey of quick-service and fast casual restaurateurs, operators who've already rolled out digital identified the 12 biggest benefits of digital menu boards in the restaurant. Our handy-dandy infographic lays them out, value-menu style, below. Right at the top is the ability to centralize control of what's being displayed on restaurant menu boards, followed closely by better pricing flexibility and reduced costs in making changes to menu boards in-store.
The initial cost of transitioning to digital tends to be the biggest obstacle to adoption, so we also took a look at ROI and the time it takes to recoup that initial investment.
Now that we've whet your appetite for digital menu boards, scroll down to view the infographic. And feel free to use the embed code below the infographic to publish it on your website or blog.
Top 12 Benefits of Digital Menu Boards [Infographic]
Top 12 Benefits of Digital Menu Boards [Infographic]
Compliments of Digital Signage Today
Posted by: Christopher Hall AT 05:24 pm   |  Permalink   |  0 Comments  |  
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