Blog: Christopher Hall 

Christopher Hall

Wednesday, 29 October 2014

If you're stuck in traffic it probably helps to have company — even better if it's funny company, someone who'll crack jokes and keep you amused or at least bemused instead of yelling at other drivers.

A smart campaign for Sprite provided the company earlier this year with a joke-telling digital billboard in a busy intersection in the Kenyan capital of Nairobi, "Bill the Billboard."

Bill's gotten a lot of attention lately, including mentions by AdWeek and Ads of the World, but it appears to have run sometime in the last year, given that it took Silver in the Loerie Awards for agency Ogilvy & Mather Africa - Nairobi last month at the Cape Town International Convention Centre in Cape Town, South Africa. The Loeries go to the best campaigns in South Africa and the region, according to Cape Town Magazine.

And while Bill's jokes were genuinely groan-worthy — one has him telling a therapist, "You know who raised me? A crane." — they are worth an occasional chuckle..

Here are two videos showing Bill the Billboard in all his glory:

See? Bill's a real knee-slapper. Hardy har-har.

Posted by: Admin AT 11:10 am   |  Permalink   |  0 Comments  |  

Post comment
Email Address

(max 750 characters)
Verify image below
* Required Fields
Note: All comments are subject to approval. Your comment will not appear until it has been approved.


Our members are among the most prominent and respected suppliers of digital signage, kiosk, self-service and mobile technology solutions.

Request project help from DSA members

Janet Webster, Creative Solutions Consulting

"Being a member of DSA is extremely beneficial. It's a great organization that helps its members to achieve their goals."

Janet Webster
Creative Solutions Consulting

Tweets by @iDigScreenmedia

Digital Screenmedia Association | 13100 Eastpoint Park Blvd. Louisville, KY 40223 | Phone: 502-489-3915 | Fax: 502-241-2795



Website managed by Networld Media Group