Blog: Frank Kenna 

Frank Kenna (bio)
President and CEO
The Marlin Company

Tuesday, 15 April 2014

I’ve often blogged about why you shouldn’t do it yourself when implementing a digital signage system, for example in this blog about how much more expensive DIY is, or this piece for CIO Review Magazine advising not to “try this at home.”

And here’s another, perhaps simpler, way to think about it.  Ask yourself these questions:

Does your company do its own payroll, instead of outsourcing to companies like ADP or Paychex?

Does your company audit its own books?

Do employees in your company fill up the vending machines each night?

Does your company landscape its own grounds, empty the trash and vacuum the carpets each night?

Chances are, the answer to most or all of these questions is no.  Why?  Because it’s much more effective to hire a company that does only that particular function, is efficient at it and knows what they’re doing.  Doing this allows your company to avoid the learning curve, expense and mistakes that come along with trying to do any of them in-house.

So why would you try to implement a digital signage system on your own?  What I typically hear is that a company thinks it’ll be cheaper to DIY, or they have IT people who can do it in their “spare time,” or they know their needs and network better than any outside vendor could.  These types of objections also apply to the examples I listed above but obviously have been overcome over time.

I think that you’ll eventually come to the realization that using a professional provider of digital signage also makes sense.  If you’re looking to set up digital signage for your company, you owe it to yourself to consider using one.

Posted by: Admin AT 03:19 pm   |  Permalink   |  1 Comment  |  
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