What do Uber, Airbnb, and StubHub have in common? They have all disrupted their industry segments. Uber disrupted the taxi market, Airbnb upset the hotel industry, and StubHub messed up event ticket and scalpers’ profit margins.
They did it by creating ways to better utilize inventories. For example, Uber figured out a way to let ordinary people use their personal vehicles as taxis, greatly increasing their utilization and bringing tremendous new capacity to the for-hire market. (This is causing annual double-digit decreases in medallion prices, but that’s another blog).
Can you apply this same concept to your workplace communications? Sure. Think about the unused “communication inventory” you currently have. What’s on your desk right now that would be beneficial for your employees to see, like up-to-date KPIs, customer letters or maybe a good magazine article you’ve been reading? Or if you have SharePoint or a system like it, how many pieces of content are locked up in there that your employees should be seeing?
Using digital signage (DS), you can “disrupt” your own internal communications for the better by taking the friction out of getting those communications in front of your people. For example, that customer letter sitting on your desk probably started out as an email. That’s easy to post to a good DS system. That magazine article is no doubt available online, where you can print it as a PDF and quickly add it to your DS. And those KPIs? Your DS should be able to scan your network automatically and post the new figures whenever they’re updated.
The first two examples should take less than 2 minutes each, and the third should take zero time after the initial setup, which should take less than 5 minutes. If your DS can’t do it that quickly, make sure you’re using a product designed exclusively for the workplace and is extremely easy to use.
Well-designed DS should act as a universal converter, taking all of your memos, videos, websites, data feeds, slide decks and spreadsheets and putting the info where it belongs – in front of your people. If you have a good DS system, make sure you’re using it to its fullest capacity, i.e., to disrupt the old ways of workplace communications.