Blog: Frank Kenna 

Frank Kenna (bio)
President and CEO
The Marlin Company

Thursday, 04 September 2014

Typical scenario: you’ve got a nice new, digital signage (DS) system and find that you’re not getting the readership you hoped for. After all, spreadsheets full of KPIs, and PowerPoints summarizing the last quarter’s results may not have quite the draw you’re looking for. You need something to attract people to the DS, something that they’ll find dynamic and interesting. How about sports?

Sports are a huge draw. Local, network and cable TV networks’ schedules are filled with various sporting events and bids for major events are in the billions of dollars. You can take advantage of this magnetic power in these easy ways.

Countdown clock – Assuming your DS has a countdown feature, set it to count down to the opening day of your employees’ favorite team. If you can paste the team’s logo in the background, even better (see example in photo above).

Team schedule – Copy and past your local teams’ schedules into a piece of content and put it in rotation for a week or so.

Play-by-play recap – Is there a big game going on during the workday? Find a website that does a real-time play by play recap (text, not video) and post it. People will be able to keep tabs on the game without disrupting their work schedules.

Golf leaderboard – Similar to the above, post a URL of a website that shows the leaderboard for the current tournament. This only has to stay up for one minute or less since the information is a quick read.

RSS feeds – Every major sports team produces at least one RSS feed that will automatically send info to your DS news in real time in text format. For example, here’s a page with feeds for all the Major League Baseball teams. I like this idea because they are a quick read and change very frequently, perfect for on-the-go DS viewers.

These 5 ideas are all tried-and-true; they’re easy to implement and change constantly, which is exactly what you want for drawing employees to your DS, where they’ll also read the important workplace content you’ve included. The cool thing is that you’re able to leverage the 100’s of billions of dollars spent annually on professional sports to attract your employees to your DS… for free.

Posted by: Admin AT 10:14 am   |  Permalink   |  0 Comments  |  
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