Kelly Eisel
Marketing Copywriter
Industry Weapon

Wednesday, 17 September 2014

Painting the Picture of the Patient’s Mindset

Chances are your patients have used a sick-day to be able to make this appointment, instead of lounging by the pool. Chances are your patients’ anxiety levels are through the roof as they anticipate their test results. Chances are the last thing your patients want to hear is ‘Have a seat in the waiting room.’ And just as they’re about to text or check their email, they spot the “No Cell Phones Allowed” sign. So they tuck in and silently curse existence.
To ease the persistent boredom brought on by the waiting room, offices are turning to digital signage solutions. The electronic screen allows the transmission of endless dynamic content. All of the amenities that patients would be using their phone for (clock, weather, news feeds), can be incorporated into your campaigns. Patients will be entertained and informed by the content displayed on your digital signage, lessening their perceived waiting time.

-Digital Signage reduces perceived wait times in medical offices by as much as 50% (Arbitron).

Content that Benefits Every Office:

Don’t rely on mundane flyers to inform your patients of upcoming events. Alerts for Flu Shots, Vaccines, Blood Drives and more can be programmed into your digital signage campaign. Make slides that display office hours during the holiday season, and show support for disease awareness weeks.

Advise Your Patients Before the Exam Even Begins

From there, the content options only just begin. Dynamic content can revolve around one particular healthcare field, or many. Here are some examples of how offices can utilize their digital signage:

  • Obstetrics and gynaecology offices can transmit pregnancy tips and information about recent medical advancements.
  • Psychiatry offices can incorporate inspirational quotes and positive mediations into their campaigns.
  • Pediatric offices can transmit puzzles, games, and fun facts for kids.
  • Dermatologists can share information about common skin disorders and UV awareness tips.
  • Allergists can create campaigns with food allergy myths and facts, and even  Pollen Level Indicators.

3 Ways to Benefit from Digital Signage:

1.) Clean Up the Office: Toss the old, bacteria ridden magazines in the trash, and take down the bursting bulletin board. WIth digital signage, all of the information you need to display is uploaded to a clean, sleek screen.

2.) Lower Bills: Integrations like Industry Weapon’s ‘Control It’ allows users to set signage on a schedule that powers off when no one will be watching. If the office is closed on between noon and 1pm on weekdays and all day on weekends, customize the signage schedules.

3.) Make Money Marketing: Instead of cluttering desks and bulletin boards with pharmaceutical marketing, advertise on your signage. It’s an effective way to receive revenue for the office.

Posted by: Admin AT 02:55 pm   |  Permalink   |  0 Comments  |  
Wednesday, 10 September 2014

In the retail world, its an age-old dilemma: should managers and employees manage internal work assignments and ignore customers, or tend to customers and neglect the backroom duties. Sure, communication efforts and task management in retail corporations are extremely important to the overall success of the business, but without devoting time and attention to customers, the business is doomed. To remedy this situation, many HR departments have implemented Workforce Management (WFM) systems into their companies.

  •     Retailers rated their current WFM solution at a 6.5 out of 10.
  •     81.8% of retailers are focusing WFM upgrades on managing tasks to better serve customers.
  •     83.3% of Retailers would like to include mobile applications into their next WFM upgrade.(1)

WFM promotes manual process efficiency, effectively gathers and retains data, and builds time for engagement among managers, employees, and customers. WFM encompasses all of the popular areas of management like payroll, scheduling, compliance, fatigue management, absence management, performance management, HR administration, budgeting, talent acquisition, training management, and emergency assistance.

While WFM solutions have the ‘set it and forget it’ mentality, the communication efforts only reach the employees who are able to check a computer throughout the day. Most retail employees are rarely behind the computer, unless it’s for Point of Sale (POS) purposes.
Digital signage is quickly becoming the industry standard in retail. It allows internal signs to display real-time updates on all aspects of WFM. These signs are the fastest way to connect with employees who are not able to check their email for company announcements while on the clock. Signs located in the backroom, or facing out of customer sight, can display all of the information WFM solutions can provide.  Managers can see who is on the floor or who is running late, at a glance. Employees can see hours, access the employee directory, and view their pay statement. Mobile capabilities allow managers to make transaction approvals even when they’re not on site.

Integrations and applications are the easiest way to communicate company data to specific audiences, like store employees or upper management. Automated from existing data sources, integrations create informative, strategic, and esthetic content. ‘Automated’ means once companies have supplied the digital signage software with a data source, the integrations will update each time management does. And the best part is company data is securely locked down and kept safe on the company's own network.
Key Performance Indicators (KPIs) for sales per employees, financial goals, store performance, turnover, customer satisfaction, and labor expense are displayed instantly.Companies that use Salesforce to manage CRM activities can share pipeline reporting, goals hit or missed, team leader boards, and retention reports can integrate as well. Publish meeting room info, events, directories, service desk statistics, safety incident reports, production line status updates and more.
With digital signage integrating with WFM solutions, retail employees can now and devote that attention to the deserving customers, knowing that they will not miss out on any important information from the company. Customers will no longer feel like they are being ignored by associates, or that they are stalking employees when simply asking a question. Turnover rates will decrease as both consumer and retailer reopen communication pathways.

(1)  RIS News Custom Research - customer-centric wfm.

Posted by: Admin AT 10:07 am   |  Permalink   |  0 Comments  |  
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