This paper outlines the status and provides a qualitative analysis of the outlook and inherent tensions in North America's digital signage industry, while providing an approach for assessing supply and project outlook.
In summary, 2014 has an extremely positive outlook for digital signage in North America. The use of the medium continues to grow in corporate and brand application and it continues to be integrated into communications plans and location experience. Technology elements and supply approaches are advancing. Industry challenges can be addressed including key tensions such as the range of supply options and the lack of return on investment analysis, along with other sources of project and investment delays. The outlook for digital signage and place-based display media for 2014 is positive for communications application, revenue and jobs.
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Provided by Lyle Bunn