Friday, 01 July 2011
Happy Independence Day and Canada Day weekend! Few people have time for sun tanning in the dynamic signage industry…at compound annual growth of 23 percent; the industry is going full-out. Retail deployments must be ready by Thanksgiving and others, such as campuses, are "back-to-school" driven. But training is the ongoing need!
In this edition:
• InfoComm 2011 summary and 30 in-depth sessions
• Open letter to end user CEOs and COOs about dynamic signage
• Participate in the July 21 virtual, desktop Digital Signage 2011 event
• SPEED II from DSEG coming soon
InfoComm 2011 took dynamic signage to a new plateau in the integration and AV community as outlined in the 2-page executive overview. An InfoComm Digital Signage Showcase Theatre produced by Multi-Media Solutions included over 30 in-depth interviews, case studies and presentations. These edited, useful sessions will be viewable from the InfoComm website. I will let you know the URL. In the meantime, the following three very popular white papers will be very useful to you and your colleagues.
The CONTENT of Dynamic Place-based Media: State-of-the-Art
Campus Dynamic Signage Networks - Communications Value and New Revenues
Fail to Plan - Plan to Fail
I have issued an open letter to the CEOs and COOs of end user organizations about dynamic signage. It calls on their sponsorship of projects since initiatives typically cross organizational boundaries and can be challenging to plan. A 5-step action plan is included to help advance and direct projects. Project leaders and suppliers will find this open letter useful to advancing projects.
Plan to participate in the July 21 Digital Signage 2011 virtual, on-your desktop event. This is the 3rd in the series of these popular and informative events. The "page from my playbook" will help you, your colleagues and customers get the most from this event.
SPEED II Dynamic Signage Training Program will soon be available for download from the Digital Signage Expert Group. Each of the four one-hour sessions compliment DSEG programs by addressing key planning elements, such as defining objectives, project development, ROI, content, revenue achievement and others. Plan to learn more this summer. More to follow.
Thank YOU for all you do. Let me know if I can assist your efforts in any way.
Principal & Strategy Architect
Independent Advisor and Educator
Dynamic Place-based Media