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Member Showcase Arrow Electronics |
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On Campus Media
With 55-inch screens located in college retail book stores on 400 top college campuses, On Campus Media, a youth-focused provider of directed digital messaging, reaches over 4.5 million college students. When the nation’s largest DOOH college network provider set out to solve the mystery of dwell time, impressions and proof of performance, Arrow and Intel stepped in to write a new chapter. By offering some of the most sophisticated reporting ever created, On Campus Media, Arrow and Intel have rewritten the future of digital signage.
When On Campus Media sought to measure student traffic and dwell time more accurately, Arrow's OEM Computing Solutions (OCS) worked with Intel to develop advanced viewer measurement. Arrow OCS developed a technology solution, utilizing internal engineering expertise to design customized devices for each store in a 25-campus pilot program. The proof of concept was completed in the fall of 2013. Intel's Audience Impression Metric Suite Technology featuring Anonymous Viewer Analytics (AVA) is now producing new and surprising results. Each viewing student now receives real time advertising relevant to their identified demographic, improving dwell time, engagement and impressions.
Arrow and Intel were able to create metrics that provide more accurate results of who was watching screens and when, which On Campus Media was able to turn into opportunities for sponsors.
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IMAGES
(Click on any of the images below to see the gallery.)
TESTIMONIALS
“We are always looking for new ways to support our customers. When Arrow brought Intel in to demonstrate this product we immediately saw the application for proof of performance.” - Scott Krantz, CEO, On Campus Media
"Our team was able to interface with both the Arrow and Intel team and deploy this network in record time." - Jim Lynch, Vice President of Operations, On Campus Media
DOCUMENTS
CONTACT
To learn more about Arrow, visit their member profile page.
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Testimonials
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"Being a member of the DSA allows us to stay at the forefront of the retail self-service industry offerings. We are able to work alongside other deployers and share ideas and experiences."
Kari Blankenship
Retail Programs Manager
Cabela's Inc.
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Twitter
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Tweets by @iDigScreenmedia
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