When AKD Luxury Cars opened its 120,000 square meter showroom in Shenzhen, it needed a digital solution that reflected not only their high-end proposition, but the "fashion conscious" and first class clients.
AKD Luxury Cars worked with CAS Group, a leading Chinese digital signage specialist to create a network that fit the environment and met the demands of both the dealership and the customer. BrightSign media players were brought in.
The new mall features 700 42" displays powered by the BrightSign players, each driving two screens. Each floor plays its own content. Synchronization is flawless.
Anson Ng, Managing Director of the CAS Group said, “AKD wanted to create a real impression with the screens in its showroom, so it was absolutely essential that every screen works perfectly all day every day. With over 100 screens on each floor, a single screen that is blank or isn’t perfectly synchronised with the neighboring displays looks really bad. Content is stored on an SD card on the player and regularly refreshed from the central server via the showroom’s Intranet. AKD sources content from the manufacturers of the vehicles it sells, and also creates its own content.”
(Click on any of the images below to see the gallery.)
“We recommended BrightSign HD220 players because they are totally reliable. It was straightforward to set up the synchronisation through the file networking provided by the supporting BrightAuthor content management software.” - Anson NG, Managing Director, CAS Group