Entry: Sprint Live Pro - Product Video
Submitted by: TwoWest
Venue(s) where the content was displayed:
Sprint’s corporate communication headquarters serve as an internal brand network to entertain, educate and engage Sprint employees on current Sprint products and services in market and wireless interests currently trending among consumers.
Objectives of the content:
Sprint targets in-store business professionals, college students and families to play and learn about the latest and greatest Sprint products, in this case the Sprint Live Pro hotspot and projector. Through relatable, live action scenarios touching on business and pleasure, as well as powerful motion graphics, customers were simultaneously entertained and educated on how this product could enhance their personal/professional lives. The objectives were to:
- Promote and support Sprint’s brand positioning, “the joy of connecting”
- Appeal to businesses and individuals having mobile connectivity/projecting needs
- Demonstrate daily use cases showing how the Sprint Live Pro can make life easier and more convenient
- Build awareness and increase product conversion rates
The concept of Sprint Live Pro was to showcase the versatility of the Sprint Live Pro as it makes your business presentations, student study groups and quality family time better than ever. Happy connecting.
Budget category (content creation only): More than $10,000
Results of the content:
The Sprint Live Pro video within the Sprint headquarters elicited positive feedback from employees, and increased brand awareness and internal communication across the campus.
Selected judges' comments:
- Very innovative transitions to show uses…great directing.
- Liked the technique of seamlessly moving from one vignette to the next.
- Great content
- Interesting concept plays pretty well when switching from the business scenario