Blog: Ron Bowers 

Ron Bowers (bio)
SVP, Business Development
Frank Mayer & Associates

Wednesday, 21 March 2012
The Self-Service Kiosk Council has made a lot of progress this past year in supporting the charter of DSA as the information source, advocate, and education resource for the digital screenmedia industry.

The members of the council, You, are the thought leaders and future of this industry!

We are made up of retailers, suppliers, brand marketers, and consultants that care about the continued growth and utility of this industry.

The Self-Service Kiosk Council started out last April with an aggressive plan and has been actively working on a number of initiatives this year. I’d like to thank the committee leads who have taken the necessary steps to ensure thoughtful discussions have occurred and preliminary work has been initiated. I am very pleased to inform you that as part of our plan we have completed work on two industry essential white papers:

  • Americans With Disabilities Act (ADA) Compliance Review
  • Payment Card Industry (PCI) Compliance Review 
Thanks to the dedicated work of Mike Honkomp and his committee members, Janet Webster, David Drain, Alex Doumani, Eric Hoell, Craig Keefner, Frank Olea, and Bill Lynch for working diligently to complete these two papers. I consider this work to be a critical part of the building blocks of the DSA that help us to support our members with valuable information.

Additionally, under the leadership of Bill Lynch and his committee members Craig Keefner, Sarah Bang, and Frank Olea, and myself, we have been working on an ROI model for self-service and kiosks as well as a “rules of engagement” strategy that focuses on the convergence of kiosks, mobile, and digital signage and the impacts on customer engagement. We recently decided to combine these two committees in order to provide an integrated approach to implementing customer engagement solutions. It is our hope to leverage these concepts into a whitepaper and webinar in the near future.

The Self-Service Kiosk Council will continue to develop our action plans for the coming year at the upcoming DSA Board Meeting in San Francisco. We look forward to the continuing progress on the existing initiatives as well as identifying several new areas of focus that will continue to support our charter and support of the DSA. 

It has been a pleasure serving you as the DSA EVP for Self-Service Kiosks to work for the growth and success of the DSA over the course of the last year, and I appreciate all of the support I received. I definitely plan to continue my dedicated support of our industry association, and to be an active participant and thought leader.

We are all very lucky to have Janet Webster to accept the challenges and thought leadership for our council as the EVP for Self-Service Kiosks. Janet is a well known expert, consultant and leader of our industry. I also encourage all of you to join us as we work on new self-service and kiosk initiatives. Come help us and enjoy the chance to participate in the development of the future you’d like to see in our industry. It is an exciting time of change and opportunity in our industry!
Posted by: Ron Bowers AT 01:14 am   |  Permalink   |  0 Comments  |  
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